Twitter is starting to test out a new “lead-generation” ad product this week, and it is very similar to a Groupon/daily deal style product. The ad unit comes in one of Twitter’s “Cards”.
“Twitter Cards let you bring rich experiences and useful tools to users within an expanded Tweet. The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a…
















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