Group Commerce is a Group buying platform that was founded in 2010, and used by top publishers, such as DailyCandy, Chegg, Thrillist, Boston.com and Active.com. It’s CEO Jonty Kelt, took the stage to talk about the combination of “Audience, Deals, White Label, Great content and how they *can* be done together”
His advice to media companies if to engage their audience more. As we know, interactivity pays off. He says it’s important to know if your company is majorly committed to doing this.
He also talked about the definition of the daily deals market:
The name is now misleading. It made sense at one point, as did “Groupon” (group buying) at one point but now it does many things. On the other hand Group Commerce is just e-commerce. Simply e-commerce. Focused on e-commerce
“E-commerce” – this is a business that is going to take time but real. Our customers are making money, but it does take times. He used the New York Times, “Times Limited” group commerce as an example.
Kelt was asked “What are you worried about”?
He replied “I’m worried about execution as a business owner. As a market, I’m just excited!”
Read More: Group Commerce Profile