Groupon Malaysia is all about giving back to those in need.
The amount translates to over $30,000 USD ($30,170.25 to be exact), and is the second big donation Groupon Malaysia has made this year. In January, its campaign with UNICEF resulted in a $50,000 donation. This time, Groupon Malaysia aimed to support WFP’s Mothers-to-Mothers campaign, which was backed by a public service announcement by Malaysian celebrity Marion Caunter.
Joel Neoh is the CEO of Groupon Malaysia and is very thankful for the response.
“We are elated that we managed to gain an overwhelming response from Malaysians, which was three times more than the earlier goal. We are touched to know that so many people have come together in this way and showed their support to women and in shaping the future of Asia. The business model of Groupon emphasizes collective buying power which benefits our consumers in many ways. For the ‘Groupon for Women’ initiative, the similar approach was adopted to make a difference in the lives of the mothers and children in Asia to ensure that they have the chance to live life to their fullest potential.”
Groupon Malaysia launched in January 2011 and caught on quickly in Malaysia. The service already has over a million opt-in subscribers. This latest campaign garnered 9,000 contributions over a span of just twelve days. The revenue will go directly to WFP’s work in Asia to provide “at least 8,500” underprivileged mothers and children with necessary nutritional support.
It’s become about more than just ecommerce. Groupon Malaysia has again shown that people can really make a difference in the lives of others by purchasing discounted deals from their website.
Neoh concludes: “One year on, the power of Groupon has gone beyond the ability to just deliver amazing deals with exceptional value for money. The group buying phenomenon now empowers individuals to become a significant force collectively, and to achieve great things. This partnership with WFP is a demonstration of what can be achieved and moving forward, we at Groupon aim to do even more with WFP to ensure that we support the future of Asia.”