It’s a big week for Local Corp
oration. The local online media company announced that it’s reached a record mobile traffic milestone on its main site and network, and announced the launch of updated mobile features for its Exact Match suite for small and medium sized businesses.
Officials say that mobile visits now represent over 11 percent of total traffic to Local.com’s consumer properties, a record and up from nearly 4 percent from a year ago. In January, the company released an updated and optimized, mobile version of its flagship local search site.
Updates to mobile features for small and medium sized business clients through Exact Match solutions include:
- the ability to add YouTube(TM) videos to their mobile site
- the ability to add customer testimonials to their mobile site
- additional mobile photo viewing and special offers related features and functionality
n the ability to activate Foursquare(R) and LinkedIn(R) check-ins on their mobile site
Heath Clarke is CEO of Local Corporation.
“We continue to build and enhance our portfolio of mobile products and services in order to provide our users with an exceptional mobile local experience,” he says. “We’re also focused on providing our SMB subscribers with more effective tools to reach these consumers when they are ready to search for and buy local products and services.”
Consumers accessing information through mobile sites is rapidly increasing. The number of consumers who did so increased 28% from September 2010 to September 2012 according to comScore.
About Local.com
Local Corporation (LOCM +2.00%) is a local media company that specializes in connecting brick-and-mortar businesses with online customers using a variety of innovative digital marketing products including local rich media, local business and product search, mobile, SEO, web hosting, social media and daily deals. The company serves a million consumers a day on the flagship Local.com website, Spreebird.com and a network of over 1,000 regional media sites. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com .
