Since 2009 flash-sale sites have grown at an unheard of rates due tot he popularity of trendy sites such as Rue La La, Fab, Groupon and Gilt. Retailers have begun to integrate their existing websites with trendy flash sale sites, like Pinterest, to create new revenue opportunities without launching whole new businesses.
Flash sale sites create a sense of urgency among customers who do not want to miss out on hard-to-turn-away deals and retail products they think they may never find again. Consequently, flash sale sites have logged a 368% increase in monthly market share since it’s 2009 inception.
Recent studies have also shown that e-mail holds the lead spot in driving flash sales, it holds 18% of referral traffic, which is higher than social media and search. In addition, a majority of businesses have noted that their e-mail click to open rates are higher for their flash sales e-mails rather than regular campaigns. When constructing an email for your own business make sure to include: the time/duration of the sale, shipping offer and the coupon code for flash sale prices.
Monetate has created an infographic, pictured below for more information about the flash sales industry.
Source: Marketing Pilgrim