One of the leading marketing platforms for commerce, Bronto Software, has a released a new guide “How Will 2013 Unfold? Predictions and Premonitions for the Digital Marketer,” which will be available free at bronto.com/2013trends. The goal of the guide is to help commerce marketers increase sales by keeping pace with the latest digital marketing trends.
With the ever evolving realm of technology that allows consumers to use multiple devices and shop on a variety of platforms digital marketers must adapt and evolve their messages to engage with consumers across these multiple channels and devices.
Bronto’s new guide offers detailed insights from the company’s Marketing Strategists on digital marketing trends, strategies, tools and tactics that will be essential for marketing success in 2013 and beyond. Working directly with leading retail clients to help drive revenue, Bronto Marketing Strategists are on the front lines of digital marketing. In this guide, they offer actionable advice and expertise, including real-world examples from top retailers, including Kenneth Cole, Sephora, Brookstone and many more.
Examples of the trends and predictions marketers will find in Bronto’s new guide include:
- Website activity will greatly influence email campaigns – The actions customers take on websites will become key data components to inform and improve email marketing campaign performance in 2013.
- Adaptive & responsive design will be used to optimize email content – Consumers’ increasing usage of tablets and smartphones for shopping will make responsive and adaptive design within sites and emails a requirement.
- Automated lifecycle messages will target the mobile consumer – Automated lifecycle messages will gain popularity among marketers and they will more often target consumers on their mobile devices based on their location or other opportunities for a triggered message.
- Past purchase and other behavioral data will make marketing more personal – More retailers will use order data in their marketing platform to segment customers based on their prior purchases.
“Consumers today have come to expect relevant and timely offers from their favorite stores and brands, and if you don’t get it right, your message is quickly deleted, especially by the many consumers using their mobile devices to initially sift and purge their inboxes,” said Jim Davidson, Bronto’s manager of marketing research. “The trends and advice offered here by our Marketing Strategists should provide commerce marketers with insights for taking action to ensure their marketing messages are read, saved and converted into more sales.”