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Groupon Stock Seems like a Good Deal These Days

Flash Sales Re-”Kindle” Aged Book Titles

Social CommerceKindle has decided to turn to the daily deal approach when reviving aged book titles. Their latest attempt involved the e-book Gone, Baby, Gone by Dennis Lehane. The book, which was originally published in 1998, sold around 20 copies last Sunday – but when Kindle posted a flash sales discount on Amazon.com – the book  sold 13,071 copies in 24 hours.

The book had been designated a Kindle Daily Deal on Amazon.com, and hundreds of thousands of readers received an email notifying them of a 24-hour price cut, from $6.99 to $1.99. The quick bargain instantly grabbed the attention of thousands of bookworms.

Flash sales is a concept made popular by the designer fashion site Gilt.com. Flash Sales is used by both buyers and sellers as the easiest way to get rid of  stocks. Flash sales are a time-limited offer of high discounts. The system is a win-win for both retailers and consumers: retailers can build brand loyalty and at the same time, well, sell surplus stock within a short span of time.

“It’s the Groupon of books,” said Dominique Raccah, publisher of Sourcebooks.“For the consumer, it’s new; it’s interesting. It’s a deal, and there isn’t much risk.”

Source: Dispatch

Megan Bildner

Megan is currently the Jr. Editor of the Daily Deal Media and Digital MI sites with Mogul Media. Here, she is responsible for the site's content and publication. Along with these tasks, Megan also engages with the DDM & DMI audience through social pages/groups/tweets. When she is not working on the DDM & DMI sites Megan enjoys tweeting, traveling, snowboarding, hiking, and socializing with her friends. She grew up in Michigan's Clarkston and Lake Orion and loves being on the lake, boating, and wake-boarding. You can follow her @MeganBildner or e-mail her at megan@mogulmedia.com
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The 2014 Edition of the DDM Daily Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)
The 2013 Media List is a comprehensive database of all major media, bloggers and product/app review websites. If you're looking for PR distribution, this is a great list to begin with. Each record includes: - Contact Name - Publication Name - Website URL - Address - Email - Description
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