Lockerz, a national social commerce and photo sharing site, has shut down their photo sharing API – Plixi. The news, which was broken via Twitter, was posted by Plixi’s founder Rodney Rumford. Lockerz went through a series of layoffs, most of which were in its San Diego office, this past January, so the shutting down of the site was not a huge surprise.
In January 2011, Lockerz acquired Plixi, which was formally Tweetphoto, for an undisclosed price – but it was believed to be around $10 million and $15 million. At the time, Lockerz benefitted hugely from the deal, the acquisition gave the social commerce site a traffic boost from one million to about 40 million unique visitors per month. Lockerz changed Plixi’s name to Lockerz Photos but still allowed developers to use the photo sharing API in the same way they had previously.
A widely popular independent photo sharing site for Twitter users, will no longer be available to developers or users looking to use the site for tweeting purposes.
Lockerz’s chief marketing officer, Leilani Augustine, confirmed the news: Twitter has updated their Developer Rules of the Road in conjunction with their latest API release. Under these rules, it no longer makes sense for us to offer a photo api for third party developers on Twitter. We are working with our developers to ensure users are unaffected.
This has not been a shocking event seeing as Twitter has been dominating the photo sharing option with their personal photo tool. Currently, Loackerz has raised over $43.5 million with backers that include Kleiner Perkins Caufield & Byers, DAG Ventures, Live Nation and Liberty Media.