Twitter is one the the most efficient tools out there to connect with your potential and targeted audience. From sharing, starting conversations, engaging and delivering information and content – Twitter can help any business excel, even when it comes to providing personal and immediate customer service.
Using the social media network can result in a customer service gold mine – or a disaster. I know those are two totally different sides of the spectrum and, yes, it is possible to be just “ok” at utilizing Twitter – but what business got anywhere by being just ok? If you want to truly connect and involve your customers in your business through Twitter take the following tips into consideration before sending that next tweet:
1. Include a link. Twitter provides a way for businesses to provide industry related content for their target audience. It may be tough to include everything that’s on your min in 140 characters - but your really not supposed to. Twitter’s purpose is to introduce a link and provide a pathway for your followers that leads to a page with more information. Social Media Today also presented a “pro tip”: According to slide 45 of SEOMoz’s Rand Fishkin’s Can’t Buy Me Love presentation, links placed in the middle of a tweet have the highest click-through and re-tweet rates.
2. Leave a little extra space. Like we said in the prior tip, tweets are limited to 140 characters. But just because 140 is the limit, doesn’t mean you have to tweet the whole 140 characters – aim for less than 120, 100 would be ideal. Why? This gives your follows the opportunity to re-tweet your message with their own comment or conversation starter.
3. Be short and sweet. I thintok your catching on. Twitter’s main objective is to frequently tweet tid-bits of information to your audience. A businesses mindset should be to send out complete concepts with around 100/120 characters that will engage and interest your current and potential audience.
4. Begin a conversation. While some businesses believe Twitter is a way for broadcasting their sales ads, it’s really not. The social network is a place to engage and interact with the people who keep you in business – so listen, interact, engage. Find out what they are interested in. When sharing content, lead with a question or opinion – ask if they agree, why or why not? Open ended questions are your new best friend.
5. Use a hashtag. Using relevant hashtags in your posts will increase who sees your tweets and how many people see your tweets, opening the door for you to be discovered by potential consumers. Identifying and including #hashtags will lead to your tweets showing up in searches related to the content you have been sharing – resulting in expanding your reach beyond your normal followers.
Source: Social Media Today