Social Annex, a social commerce platform, has started 2013 out by making moves and keeping up the momentum. This week the site launched a full suite of social tools for iOs, Android, Blackberry and tablets devices. While most companies pin their focus to a single tools or solving a certain problem, Social Annex helps e-commerce retailers leverage social media to increase sales and conversions while learning more about their audience, increasing brand awareness and building relationships with their customers.
The company offers over 26 tools across the social sharing, social engagement, social discovery, and social analytics categories. The new application the company has debuted offers a variety of tools, such as social sharing, social discovery, contests and refer-a-friend competitions via mobile devices.
“The functionality of social networks on mobile devices has been around for years but we are just now reaching the tipping point for eCommerce,” notes Al Lalani, Founder and Head Client Success for Social Annex. “More shoppers are beginning to actually complete transactions from phones and tablets and we wanted to be sure that our platform’s experience could adapt to a mobile context.”
Another aspect of the new application is to make mobile shopping easier for users. According to Pandodaily, The platform also allows for responsive design techniques to customize layouts so the content renders flexible images and fluid grids to fit the screen appropriately.
Online retailers may license Social Annex on a monthly basis, which includes a flat fee, and get unlimited access to the start-up’s entire suite of tools. Fees are based on monthly unique visitors and can range from $1,000 to $10,000 per month. Currently, the company has 7,100 customers, including AutoTrader, Swatch, CafePress, Jewelry Channel and Entertainment.com, and focuses on those online retailers that have a minimum of $1 million in revenue.