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Groupon Sells £500,000 Worth of Marks & Spencer’s vouchers in 24 hours

marks-spencer-retailer-groupon-daily-dealDaily Deal site Groupon had to close down their offer on one Britain’s major multinational retailer chain that offered a £10 M&S gift card to users for a payment of just £5.  Over 100,000 vouchers for the retailer chain were sold within 24 hours.

The gift card will allow bargain seekers to purchase £10 worth of M&S food, clothing or home products. The retailer is headquartered in the City of Westminster, London, with 703 stores in the United Kingdom and 361 stores spread across more than 40 countries. It specializes in the selling of clothing and luxury food products. M&S was founded in 1884 by Michael Marks and Thomas Spencer in Leeds.

Groupon said that it had sold out of the gift cards after clearing the 100,000 barrier. The promotion had initially been scheduled to run for two days until Saturday afternoon.

Accoridng to recent reports, a spokesperson for M&S said Groupon decided the structure of the promotion after buying the gift cards from M&S. It is understood that Groupon paid around £9 for each £10 voucher, although Groupon and M&S declined to share exact details.

A spokesperson for Groupon said that the company saw the promotion as a “great success”. They added: “Our mission is to deliver the best deals for the things our customers want, I dare say there will be a few people getting BBQs planned this weekend now.”

Source: Telegraph

Megan Bildner

Megan is currently the Jr. Editor of the Daily Deal Media and Digital MI sites with Mogul Media. Here, she is responsible for the site's content and publication. Along with these tasks, Megan also engages with the DDM & DMI audience through social pages/groups/tweets. When she is not working on the DDM & DMI sites Megan enjoys tweeting, traveling, snowboarding, hiking, and socializing with her friends. She grew up in Michigan's Clarkston and Lake Orion and loves being on the lake, boating, and wake-boarding. You can follow her @MeganBildner or e-mail her at megan@mogulmedia.com
DDM Reports
The 2014 Edition of the DDM Daily Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)
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