As of now, Facebook still reigns supreme when it comes to being the ultimate social media tool for thriving companies and young businesses. This isn’t by default, it’s with good reason: with billions of users (and potential clients) Facebook has become an everyday norm for social interactions – providing an easy to manage way to reach out to your cherished customers and potential guests. While some small businesses find it frustrating to measure how much success social media actually brings to their company – is there really any hurt in planting “the seed” via social media?
Here are some ways small businesses can take advantage of their company’s Facebook page:
Make sure you pinpoint your location.
First things first, after setting up your small business page on Facebook, make sure the “Places” option is properly filled in for the social network’s own Foursquare type check-in system. Small businesses can claim their company on the Facebooks’ places through their business page, here is a how-to guide via the social network. Local businesses can leverage the opportunities offered by Facebook Places and Facebook Deals to get new guests to come to their location and reward current customers.
Dress up your business page.
A businesses Facebook should be thought of as your online storefront, complete with eye catching graphics and interesting status updates. In your “About” section, Facebook offers plenty of space to add any and all information you would like to display. You don’t have to take advantage of every text box, but you should include the necessary information: short description, company overview, description, email and website. Here are some tips about construction your short description, which appears under your profile picture and name of page. It is a quick glance into your business, and the first thing s customer reads – so treat it like an elevator pitch.
- Try not to get too wordy, Facebook won’t let you save anything that is long in length (this is supposed to be a short description)
- Description what your small business is and what you have to offer
- Be unique and creative, have fun. Stand out.
- Explain rewards and things that make your business different.
- If you have room – add your website.
Put a unique Cover Photo that captures your business, this is the staple of your entire page and sets the tone.
Captivate your audience.
Facebook status let your customers know what is going on with your business. Try to include pictures, videos and anything else that reveals your businesses personality. Offering information about upcoming sales or events going on within your company will keep customers and attract new ones.
How to measure your success
Facebook offers businesses a huge amount of data on your page under the “Insights” tab. The analytics are easy to understand and include a lot of information, such as demographics and post performance. Here are some important points you should know about your businesses insights:
- Demographics: This allows businesses to get a breakdown of their page’s community. You can gain information about age, gender, language and location of your fans by clicking a single button. In addition, you can see if you have a well-defined target audience and if you’re reaching them.
- Engagement percentage: Each post your business will share has the opportunity to reach a certain amount of people and engage them in your status. In this section you can keep track of how engaging each post is by dividing engaged/reach. This will give you a percentage of how many people you reach and how many people interacted with that post. Compare these numbers to see how attractive your posts are, and what kind of posts works the best for your business.
- Shares: It’s good for people to “like” your posts, but its great for people to share them with their own friends. When shared, your posts are available to a whole new group of people on a different users’ newsfeed, increasing your Page’s exposure.
Source: Social Media Today