While the use of Facebook, Twitter and Pinterest are on the rise there is still a lot of mystery around the potential of social media marketing to create revenue. Businesses professionals have been wondering how their social media efforts directly effect sales and their businesses brand. An infographic comes from AddShoppers, which keeps tabs on social conversion data across networks for over 10,000 online retailers, demonstrates the $5,000,000 social commerce breakdown.
Some interesting findings include:
- The average sharer is a 25-34 year old make from the USA on Facebook
- The average share value is $2.04
- Apparel is shared the most, follower by general store items and electronics.
Please consult the following infographic for additional findings.