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Social Shopping: Friends Don’t Let Friends Buy Alone

DDM Summit Recap: Presenter Veronika Sonsev, CEO, InSparq on “Social Shopping: Friends Don’t Let Friends Buy Alone”
The marketing landscape has changed for ecommerce. Customer acquisition costs are rising. There are lower barriers to entry, which mean more competition. And, it is easy for even the most loyal customers to defect to competitors.
With these trends, it is easy for an ecommerce site to get concerned. However, there are solutions that can help with relatively low costs and very effective results. Social commerce is cost effective marketing channel that lets you engage your most loyal customers. It’s the secret sauce behind some of the fastest growing ecommerce sites: Fab.com and Eventbrite. The presentation below explains the benefits of social commerce and provides concrete solutions that any ecommerce site can implement in order to grow customer referrals.
Source: InSparq.com

Veronika Sonsev

Veronika Sonsev is the CEO and Founder of inSparq.com, a technology company offering a social discovery suite for online retailers. She is also a Founder of Women in Wireless and the WIM Accelerator (the first startup accelerator for women-run mobile ventures). In her 12-year career as an entrepreneur and executive at AOL and Jumptap, Veronika has built new business lines, developed strategic partnerships and launched international markets. Veronika earned an MBA from the Wharton School of the University of Pennsylvania and a BA in Economics from American University. She was named one of the Mobile Women to Watch 2012 by Mobile Marketer and one of the Top 50 Women to Watch in Tech by Femmeonomics. You can follow her personal blog at www.12monthstolaunch.com or on twitter @vsonsev.
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