DDM Summit Recap: Presenter Veronika Sonsev, CEO, InSparq on “Social Shopping: Friends Don’t Let Friends Buy Alone”
The marketing landscape has changed for ecommerce. Customer acquisition costs are rising. There are lower barriers to entry, which mean more competition. And, it is easy for even the most loyal customers to defect to competitors.
With these trends, it is easy for an ecommerce site to get concerned. However, there are solutions that can help with relatively low costs and very effective results. Social commerce is cost effective marketing channel that lets you engage your most loyal customers. It’s the secret sauce behind some of the fastest growing ecommerce sites: Fab.com and Eventbrite. The presentation below explains the benefits of social commerce and provides concrete solutions that any ecommerce site can implement in order to grow customer referrals.