Well, the DealChicken is at it again. This time it’s The Springfield News-Leader, the predominant newspaper for Springfield, Missouri and the Ozarks. The News-Leader boasts a morning circulation of 60,000 and a Sunday circulation of 90,000. On Tuesday, The News-Leader launched DealChicken, a unique daily deals site targeted to local consumers and businesses.
A bit of history –
The Springfield Leader started circulating as early as 1867. In 1933 the Leader merged with the Springfield Daily News, moved to their present site on Booneville Avenue and the name of the paper changed to Springfield Leader & Press. A new state of the art press was installed that same year. The press was capable of kicking out 36,000 (64 page) papers an hour.
Unfortunately, in 1947, the plant was destroyed by fire. This did not keep the news from rolling. Local printers came to the rescue and within hours, a 4 page newspaper hit the streets. The News & Leader was not to be denied. While the plant was being reconstructed, the newspaper was published in Tulsa, Oklahoma and trucked into Springfield.
Gannett must have been impressed with the papers resiliency as they purchased the paper in 1977. In 1987, the morning and afternoon editions were consolidated and name changed to the present title of the Springfield News-Leader.
Taking a look at the “About” statement for DealChicken sums it up. This latest expansion is part of the Gannett plan to open markets in at least 50 cities nationwide. What better way to do this via publications already under the Gannett umbrella.
Consumers can sign up now to receive DealChicken Ozarks daily deals by visiting dealchicken.com or via www.news-leader.com and click on the little yellow clucker (dealchicken) near the top.
Linda Ramey-Greiwe, president and publisher was very optimistic and had this to say: “DealChicken provides another way to promote our great local businesses and all they have to offer with consumers. DealChicken representatives understand the neighborhoods and blocks where the Ozarks’ consumers live, work and shop better than anyone else. Deals are specially selected for local residents by local staff to deliver unique deals and experiences that help them discover the very best of our city from local restaurants to local adventure tours and getaways.
As a part of the Springfield community for more than 144 years, the News-Leader is committed to the long-term growth and success of the merchants we do business with.”
It’s quite apparent that the United States largest newspaper publisher believes in the power of the daily deal. Gannett (New York Stock Exchange: ticker GCI) employs over 30,000 people. The company has been under severe scrutiny in recent years for instituting large-scale layoffs and furloughs while rewarding executives with doubled wages and bonuses even as the company admits to faltering revenues. Let’s hope the aggressive expansion into 50 markets by year end helps right the Gannett ship and gets those laid off working again.
More power to the Chicken.
DealChicken hand-plucks the top neighborhood businesses and then cultivates the best local deals. We deliver those deals to you via email, so you can find the finest stuff to do, see, eat and buy, all at deeply discounted prices—right in your own backyard.
Sure, there are other social commerce sites out there. But the DealChicken difference is this: Behind the scenes is your local Gannett newspaper or television station, which has been a long-time trusted member of your local community. DealChicken was first hatched in Phoenix in 2010. We’re now expanding to more than 50 cities across the country.