Facebook’s preferred marketing developer, Ampush, recently shared the inner workings of their recent Facebook advertising campaign with daily deal site, LivingSocial. The promotion focused on domain sponsored stories and customer audiences.
Ampush said, in a recent article by AllFacebook, it set out to obtain new LivingSocial users cost-effectively, and to obtain the most net value per ad spend dollar on Facebook, and to do so, it decided to focus on domain sponsored stories in the news feed, which shared Facebook users’ engagement with LivingSocial with their friends. Custom audiences were tapped in order to target both current LivingSocial users and Facebook users who had made purchases via LivingSocial in the past.
Also, Ampush says its promotion had 60 percent lower costs per action than other LivingSocial social media offers that were run by other Facebook Preferred Marketing Developers.
Founded in 2009, Ampush was an early member of Facebook’s Preferred Marketing Developer (PMD) program, the marketing program drives billions of social ad impressions per month for large-scale brand marketers and agency partners across a range of verticals including technology, financial services, gaming, retail, travel, and consumer packaged goods.
According to Ampush, the results were that the domain sponsored stories it ran in the news feed generated click-through rates 20 times higher than those for domain ads on the right-hand side of the page, boasting that it was able to keep costs per acquisition 60 percent below those for concurrent campaigns run by other Facebook PMDs.
In addition, the 58 percent ROI from the campaign led LivingSocial to expand its Facebook marketing goals.
Source: All Facebook