Don’t feel bad if you’re at a loss about how to come up with a sound LinkedIn strategy to promote your business. Many business owners don’t really know how to leverage this professional network in such a manner that it actually helps with their business goals. However, there are many big brands out there that are creatively using their LinkedIn accounts and many of them are doing some impressive things. Here are three ways you can creatively use LinkedIn and more specifically your company page to drum up business.
Come up with a Campaign that Gets Things Rolling
In order to effectively engage your targeted audience, you’re obviously going to need to develop a good campaign. A great idea is to use your company page to ask a question to your identified “influencers” so that they can contribute their unique leadership content to your page. For example, if you’re an interior designer, you could ask your influencers what their best space-saving tip is for home offices. Then you could post the responses you get on your company page as status updates in order to share the content with your followers and to build engagement.
What’s great about this idea is that it provides your company page with with on-going, fresh and interesting status updates. In addition to sharing the answers you get, you also could ask those who follow you to also answer the question to get a dialogue going. You can expand your professional service visibility in this manner as your followers will likely share and like your content.
Create Marketing Offers to Get Leads
By creating some enticing offers such as free demos, a no-cost consultation, free e-book or white paper you can gain some tangible leads. Everyone likes to receive something of value and people tend to share good offers with their followers and friends.
Another good idea is to send a message to your existing customers via your company page asking them to recommend (in writing) your products or services. You could then publish these recommendations right on your page where they cannot be missed. Don’t underestimate the power of social proof as others will be encouraged to check your business out when they read good things about you that come from others.
Do Some Cross Promotion of your Other Social Channels
Your LinkedIn presence presents a great opportunity to promote your other social channels. You could use a banner image to create a call to action to join you on Facebook or any other social networking sites you use for business purposes. You may not be aware of the fact that LinkedIn lets you have up to three rotating banner images under the Product/Services tab. Inside each banner, you can place a link that takes viewers through to another page or to one of your other social media profiles.
You don’t have to be a big, well-known brand to benefit from this type of LinkedIn strategy. It really doesn’t matter if you are in the beginning stages of setting up your company page or if you already have lots of LinkedIn followers. Take some time to browse through LinkedIn to see ways some big brands are being creative with their company pages to find more ideas you could use.
Kevin Holmes is a social media consultant. He has worked with many lawyers and dentists, such as Dental Partners of Boston to help them effectively use social media to brand their business.