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criteo 1Criteo has hired Eric Eichmann as its first chief revenue officer – he most recently served as president of the international business at local deals company LivingSocial. The company, that offers a full-service solution that extends the performance, simplicity and control of search to display, may be preparing its executive ranks for a possible IPO.

According to Adage, Eichmann will be in charge of all operations except for tech and product teams for existing revenue streams around retail, travel, and classifieds categories. A different team will oversee revenue for auto and financial services categories, which the company is looking to break into.

Eichmann recently admitted in an interview that he was not familiar with the company when it first approached him, but he said he quickly became impressed with its technology, as well as its growth.

“If you look at the display advertising ecosystem, I think it’s very clear that there will be simplification.” He believes Criteo will be one of the leaders as that shakeout occurs.

Originally hired at LivingSocial as the chief operating officer, Eichmann parted from the company in December with reasons that after LivingSocial shut down several international operations, his role has transformed into one that he originally did not sign up for.

Prior to that, he was COO of Rosetta Stone a popular language software company.  According to Adage, Eichmann speaks fluent French – not an insignificant skill for a leader at Criteo since it still has its headquarters in Paris.

Whether it is not confirmed whether this is the position that former Yahoo exec Rich Riley had interviewed for. Business Insider reported earlier this month that Mr. Riley was interviewing for Criteo’s CEO position. Whether or not that was the case, Ad Age has learned he’s no longer part of any interview process with Criteo.

Source: Ad Age

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