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Brand Building

PeopleLinx, A LinkedIn Analytics Start-Up, Raises $3.2 Million In Funding

PeopleLinx 1Start-up PeopleLinx is making waves in the professional networking world. The LinkedIn engagement and analytics software has scored $3.2 million in funding to continue its growth and success among Fortune 1000 clients. The funding was led by Osage Venture Partners, Greycroft Partners, MissionOG, and several other key angel investors.

 Founded in 2009 by former LinkedIn employees, companies can use PeopleLinx to improve hiring activity via LinkedIn. The Philidelphia based software agent assists businesses by letting them set specific goals and metrics, then helps them meet those goals through customized scores and reports. 

“In creating PeopleLinx, our goal was to build a solution that would be good for LinkedIn, good for companies and most importantly, good for employees,” said Nathan Egan , chairman, CEO and founder of PeopleLinx, in a recent press release. “With this strategic investment we can continue to scale our platform to meet the needs of our rapidly expanding customer base.”

In addition, PeopleLinx also offers an online reputation sector of their product. Companies which has hundreds or thousands of employees, most of which probably have a LinkedIn account, already have a user-generated presence in LinkedIn’s system.

“There is a very large and un-addressed market for third-party LinkedIn Social Business solutions like PeopleLinx, especially among organizations that already have hundreds or thousands of employees active on LinkedIn,” said Nate Lentz , managing partner at Osage Venture Partners, in a recent press release. “PeopleLinx is unique in its ability to enable enterprises to harness the potential of the combined social reach of their employees.”

“PeopleLinx is … helping our customers represent themselves online and manage their online reputations. The opportunity for PeopleLinx to create value for the enterprise within LinkedIn is similar to what we saw Buddy Media do in the early days of Facebook.”

Source: VentureBeat

Megan Bildner

Megan is currently the Jr. Editor of the Daily Deal Media and Digital MI sites with Mogul Media. Here, she is responsible for the site's content and publication. Along with these tasks, Megan also engages with the DDM & DMI audience through social pages/groups/tweets. When she is not working on the DDM & DMI sites Megan enjoys tweeting, traveling, snowboarding, hiking, and socializing with her friends. She grew up in Michigan's Clarkston and Lake Orion and loves being on the lake, boating, and wake-boarding. You can follow her @MeganBildner or e-mail her at megan@mogulmedia.com
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