The old adage made famous by the Avis car rental company, “We’re number two, so we try harder” could easily be LivingSocial’s motto. The Washington DC-based company vowed some time ago that it would catch up with Groupon to take over the top spot in the daily deals industry and here’s one company that’s continually proving that it means what it says.
Earlier this month LivingSocial raised an additional $400 million to add to the hefty $175 million in funding it received last December from Amazon. Now the daily deals biz has announced a partnership with Next Jump, a provider of employee rewards and loyalty programs. The new alliance will allow LivingSocial to present its daily offers to the 100 million consumers in the Next Jump network.
Said Charlie Kim, CEO and Founder of Next Jump, “We are always on the lookout for ways to enhance the products we offer to our customers. We were incredibly impressed by the LivingSocial team and their relentless pursuit of finding and delivering the highest quality offers to their users. Our engineering teams are also well-aligned, and we look forward to a close integration with them as we focus on technological advancements in local, mobile and social product development.”
Added Tim O’Shaughnessy, CEO and Co-Founder of LivingSocial, “By working together, LivingSocial and Next Jump have the opportunity to further promote local commerce throughout the US and beyond. Next Jump has an unequaled network of loyal shoppers who will now have access to our handpicked daily offers and experiences that introduce them to the best local merchants and earn them WOWPoints.”
The partnership should prove to be a good fit for both companies since it will allow LivingSocial to continue to increase the number of deals it can offers and Next Jump can do what it does best, convince retailers that their advertising dollars are best spent by offering consumer discounts.