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Daily Deals Industry on Target to Reach $3.9 Billion in 2015

By Kris Ashton, Daily Deal Media March 5, 2011

The daily deals industry is a market that’s so hot, even highly recognizable brands like AOL, AT&T, Google, The New York Times and Virgin have either jumped on board or are considering the leap. They know potential when they see it and now analysts are predicting that the market will reach $3.9 billion in 2015.

According to BIA/Kelsey, adviser for companies in the local media industry, these figures represent a 35.1 percent compound annual growth rate but they also state that there are a number of variables that could have a significant impact on these projected numbers. These include growth within individual cities, number of users, actual transactions and the price per transaction. With these variables in mind it is possible that the industry could reach as much as $6.1 billion or a less optimistic and extremely conservative $2.1 billion by 2015.

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Posted by Kris Ashton, Daily Deal Media on Mar 5 2011. Filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

http://twitter.com/dealsguideau Deals Guide

Hi Kris great article! Daily deals have exploded in the land ‘Down under’. within the space of 6 months more than 40 sites have or are about to launch this month. Aggregator websites are quickly becoming the first point of call to most consumers as it’s impossible to view each website. I’m part of a team who set-up a new start up aggregator website called Dealsguide. Visit http://www.dealsguide.com.au and see what you think.