SoLoMo refers to the combination of social, location, and mobile marketing efforts. A new opportunity to engage with potential and existing customers has developed through the mixture of these three focuses.
The emergence of SoLoMo is due to the growing popularity of smartphones, the concept makes an effort to provide greater local accuracy when it comes to search engine results. Mobile applications like Foursquare, “checking in” on Facebook and the Starbucks app, which lets users locate a store nearest them, where they’ll be provided with directions, hours, a phone number, and more, are growing increasingly popular with crowds and provides information and deals to customers that may have not been available before.
The basis of SoLoMo marketing is using geo-location to inform users about appropriate local information. Since it’s also mobile, this information can come in the form of a text, app, or social media platform. The integrated cross-channel platform presents an opportunity to engage with customers without using traditional advertising. According to Social Media Today, “SoLoMo is not a separate tactic in a digital marketing campaign, but an extension of it.”
How should your businesses get started using SoLoMo? Here are a couple tips to keep in mind when combining social-location-mobile into your digital marketing strategy.
- Talk about your business. Get Excited. Have you ever heard the quote “A smile is contagious” well so is excitement. If you’re excited about what you and your business are doing it will be infectious to others. Let them know you’re having a great day, you just received new products etc. Social Media Today explains, “Stay on top of your target audience so that you will stay top-of-mind.”
- Engage with your audience. Talk about interesting topics which involve your business and encourage engagement with your customers. Use different media outlets to grasp their attention and keep it by letting them know you’re listening and on top of conversations.
- Always have a plan. Communicate your plan throughout all your networks and channels. Set goals and don’t be afraid to share them with your audience. Putting up statuses similar to “Only 15 more likes until we reach our goal please help us get to 2,000 likes by the end of the week!” isn’t anything to be afraid of.
- Be accessible. Social Media Today explains, “Go out of your way to find buyers but don’t expect them to do the same for you. Anticipate opportunities for increased brand relevance and capitalize on them by enticing prospects with timely and relevant deals.”
- Stay Connected. The only way to encourage engagement is to engage yourself. Customers like to have their voice be heard and be recognized for it. SMT put it best when they wrote, “Think of everyone as your new BFF: you want to talk to them all the time through whatever means it takes. But, because you’re both so busy, you need to be able to pick up conversations where they left off, seamlessly, between different devices, and try to be available when they need you most.”
Source: Social Media Today
