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Numbers Don’t Lie: Have Online Consumers Become “365-Day Holiday Shoppers”?

The numbers are out and, as predicted, holiday shopping trends gone wild…

But is all the deal grabbing, one-click checking-out really just solid proof that we’ve become a society of year-round ‘holiday shoppers’?

Florida-based advertising firm, MDG Advertising, has released their latest findings pertaining to holiday season online bargin shopping today, which shows digital to be the mainstream platform for consumers to search, find and buy gift deals. The festive infographic, decked out traditional Christmas colors, snowflakes and bows, holds key statistics which the company claims both merchants, marketers and shoppers cannot ignore. 

Interesting enough, the infographic also shows a new trend, many have speculated about but has been yet to be confirmed: Holiday shopping deals are becoming less and less, perhaps now not at all, bound by specific dates. Thus, much like the backboned thought process of the daily deal industry anticipates, consumers are increasingly pursuing, finding and spending money on what were once holiday bargains all year long.

The numbers speak for themselves: 57% of Americans (and predictably ‘holiday’ shoppers) will be shopping the day after Christmas, advertisers will keep the sales going right past the actual holiday. If the once-known ‘friends-and-family’ day, December 26th, has now expanded to include time for online buying and bargin hunting, perhaps there is no drought to the daily deal space. Furthermore – perhaps we are all, dare we call ourselves, continual, 365-day Holiday Shoppers?


Holiday Shopping Trends We Cant Ignore - Click for Larger Size

2012 Holiday Digital Shopping Stats to Consider:

Over 30% of the top 10 retailers got a head start on holiday shopping by advertising Black Fridays deals much earlier this year

43% of consumers actually started shopping around Halloween

40% of consumers plan to browse items on their mobile devices

42% of consumers will use them to search for special deals

41% of consumers will seek competitive prices on Amazon

37% of consumers will simply browse online for interesting items

98% of consumers doing some of their buying online

Over 30% of holiday shoppers buying tablets are actually getting them for themselves.

87% of tablet buyers will base their selection on consumer reviews

77% of tablet buyers will opt for free shipping offers

68% of tablet buyers  percent will base their buys on brand reputation

Compared to 2011, nearly 50% of marketers have raised their holiday spending on Facebook

Compared to 2011, nearly 1/3 of marketers have raised their holiday spending on Twitter


About MDG Advertising

Founded in 1999, MDG Advertising has established a leading reputation for developing targeted and integrated 360 deg marketing solutions. The agency’s growth directly results from its solid branding and media-buying strategies, award-winning creative, innovative Web design and development, and effective digital and social media marketing. Clients benefiting from a competitive advantage developed by MDG include: The Breakers Palm Beach, Dental Care Alliance, IBM Southeast Employees’ Federal Credit Union, The Seagate Hotel & Spa, Carls Patio, Brain Balance Achievement Centers, South Florida Fair, MDVIP, Round Hill Hotel and Villas, TooJay’s Gourmet Deli, Upfront Foods, Signature Consultants, World Fuel Services, Benetrends, Max Planck Florida Institute, and HCA East Florida.

Source:, MDG Advertising 

Kara Kamenec

Kara Kamenec is the Web Content Manager at Daily Deal Media. Kara is a Michigan State University graduate with a B.A. in Media Arts and Technology, specializing in Games, Web and Interactive Media. Kara has successfully worked in the digital media sector, focusing in social media, mobile and Internet marketing as well as web site and graphic design. Kara enjoys traveling, photography and apple products and is a member of Social Media Club - Detroit. Connect: @KaraKamenec
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