Macy’s Launches Mobile Payment Platform

Mobile Payments: China Mobile Partners with AMEX

Amazon Jumps into Competition with Square, Paypal & PayAnywhere

4 Ways Businesses Can Increase Sales Via Mobile

PayviaEven though $93 billion will be spent via mobile device or web this year, that number is nowhere near what it could be. Digital content is the fastest growing area of retail this holiday season thanks to the rapid uptake of smartphones and tablets, but online checkout technology is failing for the smaller screens according to an infographic by marketing solutions provider Payvia.

With 8 in 10 online shopping carts ending up abandoned, business are losing up to $3 billion. Payvia has put together an infographic to highlight four major ways to boost sales and inform business of what they are missing out on.

Firstly, Payvia suggests to make full use of mobile marketing by targeting the right people. Tablet owners spend 20% more than laptop owners, and 23% of people spend more time online than offline. The company predicts that 55% of shoppers plan to use a mobile device to shop this year and that 1 in 5 holiday sales will come from a mobile device. Second, Payvia believes that adding a mobile payment option to marketing will help out as well. About 22% of purchases on mobile devices are in response to an ad or email, so merchants can increase the likelihood of a transaction by adding a “buy now” button.

By adding a small increment purchase option, businesses can maximize small purchases. According the Payvia’s infographic about 70% of app spending comes from in-app purchases as people are comfortable making small one-off purchases on a mobile device, the company notes.

Payvia also recommends to integrating carrier billing to existing checkout for mobile users to reduce the amount of clicks needed to add personal data and checkout. This is an important part of the purchase, 44% believe a slow online checkout means transaction failed.

PayVia Infographic

Source: Mashable

Megan Bildner

Megan is currently the Jr. Editor of the Daily Deal Media and Digital MI sites with Mogul Media. Here, she is responsible for the site's content and publication. Along with these tasks, Megan also engages with the DDM & DMI audience through social pages/groups/tweets. When she is not working on the DDM & DMI sites Megan enjoys tweeting, traveling, snowboarding, hiking, and socializing with her friends. She grew up in Michigan's Clarkston and Lake Orion and loves being on the lake, boating, and wake-boarding. You can follow her @MeganBildner or e-mail her at
DDM Reports
The 2014 Edition of the DDM Daily Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)
The 2013 Media List is a comprehensive database of all major media, bloggers and product/app review websites. If you're looking for PR distribution, this is a great list to begin with. Each record includes: - Contact Name - Publication Name - Website URL - Address - Email - Description
2.7M Consumer Subscribers. This data has been aggregated from a number of websites, which include daily deal sites that have gone out of business. Data includes: - Full Name - Address - Phone Number - Email - Signup Website - IP Address - Date of Signup Data will be delivered via a dropbox link in CSV format.