LivingSocial is doing some test marketing on their own home turf of Washington D.C. with the launch of Instant Deals a new addition to the LivingSocial app. The new feature will allow consumers to find instant deals for restaurants and other venues within a .5 mile radius of their immediate location.
“As the local commerce industry continues to evolve, we continue innovating our products and deepen our merchant and customer relationships. We’re headed into unchartered territory, focusing on meeting merchants’ varying business goals with members’ demand for instant access,” says Tim O’Shaughnessy, CEO of LivingSocial. “We know from working with our more than 20 million members and merchants that the best way for both to interact in an efficient marketplace is to offer flexibility with the timing and the kinds of offers we provide. Instant Deals is the perfect complement to the daily experiences we’re already offering.”
LivingSocial Instant Deals provide a platform for merchants to create deals and get traffic through their doors when they most need it, such as during slower business hours or when they have an inventory of specific items they’d like to move. While LivingSocial daily deals are live for 24 hours, Instant Deals will only be available for a much shorter time, for example a restaurant can gain some additional traffic by offering a special that’s available only between the lunch and the dinner crowd.
O’Shaughnessy adds, “What better place to test this innovative new program than our own backyard? We’ll be focusing our test launch in some of the highest foot traffic areas in Washington, D.C. like Chinatown, DuPont Circle and U Street.”