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Kitsy Lane, An Esty Style Social Commerce, Raises $3.5 Million In Funding

kitsy laneKitsy Lane recently announced it has closed a $3.5 million Series A funding round headed by Data Point Capital and Longworth Venture Partners. In addition, Point Judith Capital, a prevailing investor also funded to the round. As part of the deal, Data Point Capital’s Scott Savitz, founder of Shoebuy.com, will be Kitsy Lane’s newest addition to the board of directors.

Kitsy Lane is an Esty-style social commerce startup that was launched in July 2012. It gives users the opportunity to open their own “Internet Boutiques” and present online consumers products, such as jewelry and accessories. It has caught interest of over 22,000 user owned and operated businesses, experiencing a 40 per cent monthly growth since it was founded.

kitsy lane 2

In addition to offering users a free place to host boutiques, the site offers marketing and merchandising options such as a master catalog of merchandise; social customer acquisition; and analytics of boutique performance. Like most websites, Kitsy is integrated with Facebook accounts, allowing personal business owners the opportunity to grow traffic, increase sales and expand vistor statistics.

“Kitsy Lane has demonstrated impressive results at such an early stage of its development. The model is ripe for further disruption of traditional commerce offering a turnkey approach for individuals to profitably become retail entrepreneurs,” said Scott Savitz, Managing Partner of Data Point Capital, in a statement.

Source: TechCrunch



Megan Bildner

Megan is currently the Jr. Editor of the Daily Deal Media and Digital MI sites with Mogul Media. Here, she is responsible for the site's content and publication. Along with these tasks, Megan also engages with the DDM & DMI audience through social pages/groups/tweets. When she is not working on the DDM & DMI sites Megan enjoys tweeting, traveling, snowboarding, hiking, and socializing with her friends. She grew up in Michigan's Clarkston and Lake Orion and loves being on the lake, boating, and wake-boarding. You can follow her @MeganBildner or e-mail her at megan@mogulmedia.com
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