Business Dressing Made Easy with the Reign Effect

LivingSocial Teams up with SeatGeek

Groupon Set to Release Third Quarter Financial Results Today

The News of Google Offers Launch Slightly Premature

google offers 2The news is out that Google Offers officially launched today in New York City, the Oakland/East Bay California area; Portland Oregon and San Francisco. But before you hyperventilate from the excitement and go rushing over to see what Google might have to offer, let me clarify something that those other news stories fail to mention. There are no deals and the site isn’t actually live yet. It’s just a landing page accepting sign ups for the above mentioned cities.

nyc uptown

Google just happened to post on Twitter a couple of hours ago that “Google Offers BETA is coming.” Apparently a lot of people read that as “Google Offers BETA is here.” Which it isn’t!

google tweet

This was a major disappointment. Not because I cared about what deals Google might be offering but because I’m waiting to see how Google will fare in the competition against Groupon or to rephrase that, how Groupon is going to stand up against Google.

I’ve been waiting for this one since late last year when Groupon turned down Google’s $6 billion offer and I’m almost sure that Google went away more than a little miffed at the refusal. Of course they smiled and said it was all fine and appeared to go back to business as usual, but ever since Groupon shunned Google, the search engine giant has been checking out every possible way to forge a path into the daily deals industry.

As was noted in an earlier article here on Daily Deal Media, Google has been dabbling its toes in the coupon industry for quite some time but has failed to actually make the commitment and jump in. This seems strange for a company as big a Google that has the size and financial resources to dive in full force. Maybe all this testing of the waters has been an attempt to find Groupon’s weak point and beat the coupon king at the game it plays so well.

We’ve all been watching the race between Groupon and LivingSocial for some time now and it’s been interesting and fun to watch them in their attempt to out-best one another. But If Google does decide to seriously enter the competition, and it looks like they may be gearing up to do just that, then as the old song goes, “You ain’t seen nothin’ yet.”

 


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  • Rob

    I'd wait to anoint Google as a serious competitor to Groupon/LS until they actually show that they're capable of competing in the space. Sure, Google is huge, but Groupon and LS have a ridiculous head start and a ton of funding behind them, as well.

    Once Google launches (and if they are successful), it may cause a change to the industry but it won't be overnight. Too many merchant relationships have been built with smaller sites over the last few years and the real war is at the merchant level, not the customer acquisition level.

    Let's just wait and see but not give Google too much credit before they do anything of note…

  • http://www.facebook.com/krissa88b Kris Ashton

    I agree Rob… Its really pure speculation on my part and way too early to tell how this will go but I believe that Google has the resources to do some real damage… that is if they ever get in gear and get up to speed. They seem to be having some problems with that.

    Have a great weekend!

  • Mdmchenry

    This is really going to be fun now! I've been in this game for a while now, and can say with a lot of confidence that none of these three serve small business owners very well – the very core merchants to whom daily deals provides the most benefit. And then watch the sparks fly as consolidation/acquisitions begin to catch fire as it inevitably will.

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