Nextag has acquired Thingbuzz to enhance the social side of shopping for its customers. This is Nextag’s fourth buy in slightly over a year as it moves aggressively to expand. Thingbuzz’s real-time shopping platform will help Nextag’s customers connect to their own social media networks for real-time information about products – offers, reports, customer comments, and more. Nextag expects the personalized search results to enable its customers to obtain the best deals by using the power of the Web.
“The opportunity to join Nextag and bring Thingbuzz’s technology to the 40 million consumers that visit Nextag for shopping each month is tremendously exciting,’’ said K.B. Teo, co-founder of Thingbuzz. “Thingbuzz’s technology platform will add a powerful social tool that will enhance the online experience for Nextag’s shoppers.”
Nextag has already acquired guenstiger.de GmbH that enables consumers to compare products and prices online, Wize Inc, a site that provides product recommendations and reviews, as well as NextCoupons that offers coupons.
Nextag’s latest purchase will enhance its value to its customers, by enabling them to make informed purchase decisions using the power of social media and online networks. They will be able to view offers from the large number of merchants who are part of Nextag’s merchant network for a wide rage of products such as apparel, consumer electronics, home furnishings, and consumable goods.
Source: MarketWatch
