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The Key to Mobile Commerce Success: Coupons

The success of mobile commerce has grown significantly and rather quickly. In just three years, mobile has risen from three percent of e-commerce sales to 11 percent, according to a comScore report. Not including travel-related purchases, this totals to consumer spending of $18.6 billion.

Current mobile trends, including coupons, apps and catalogues, have greatly contributed to this growth, which experts predict will grow to 15 percent by the close of 2013.

mobile commerce

How do coupons build such big results? Business Insider investigated the effectiveness of mobile commerce and how coupons are helping merchants.

One of the biggest benefits of mobile coupons is the ability to connect to consumers. Aside from offering discounts, coupons create relationships between the merchant and their customers and show that the merchant cares. Mobile coupons also increase foot traffic. Having access to coupons on their smartphones encourages customers to go to the physical store to purchase products.

Another positive result of mobile coupons is the data it provides. The increased in-store purchases using mobile coupons allows merchants to collect consumer information and better link online and offline purchaser info.

Mobile coupons have been proven to drive sales, online and in store. The Business Insider report found that mobile coupons are have a redemption rate of 10 percent, with paper coupons only redeemed one percent of the time. BI also predicts mobile coupon users will be at 53.2 million by 2014.

For the full Business Insider report, visit businessinsider.com

Source: Business Insider,

Photo Sources: chart, Coupons

Ingrid Sjostrand

Ingrid is currently the Content Manager for Mogul Media LLC. Her responsibilities include creating and building content for Mogul Media sites, working with the editorial team and publishing content. Ingrid manages LNG Digital and Mogul Media, as well as collaborating on the Daily Deal Media and Digital Michigan sites. She interacts with the sites’ community and audiences through social pages/groups/twitter. Ingrid grew up in Clarkston, Mich. and enjoys running, volunteering (mostly with puppies) and reading in her free time.
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