More than 26,000 central Illinois residents will receive offers for specials and deals through the Journal Star, which appear in email in-boxes and on social media beginning Monday, said Craig Rogers, the Journal Star’s director of advertising sales.
“It’s a great opportunity for small businesses to gain exposure and create awareness in the community.” Rogers said.
The offers feature businesses ranging from restaurants to retailers to entertainment. Rob Forcey (Journal Star online director) had this to say: “Beginning Monday, the Daily Deals will be offered twice a week. With couponing being so popular now, this is another way to tap into consumer desire to save money at a time when there is so much economic uncertainty.”
How the Daily Deals will work:
Readers sign up at the daily deals website, accessible through www.pjstar.com, to receive alerts to Daily Deals. There’s no charge to enroll.
On Mondays and Thursdays, those registered will get an email detailing the deal of the day. The Journal Star also will promote the deal in the newspaper and on its website.
There are a limited number of deals offered from any one business, so readers who move quickly can purchase the deal through the secure Daily Deals site. Those purchasing the deal will get a voucher for the goods or services.
The Daily Deals program has tremendous reach for advertisers, Rogers said. According to Media Audit research, 79 percent of adults in the Tri-County Area read the Journal Star’s print edition or its website at least once a month.
So, if you happen to be in or travelling to central Illinois and are looking for a great deal, The Journal Star will help you find it with today’s launch of Daily Deals. Welcome aboard the daily deal highway. I look forward to following your journey.
About The Journal Star:
The Journal Star is owned by Peoria Journal Star Inc. which is owned by GateHouse Media, a publicly-traded company based in New York outside Rochester.
The newspaper marked its 155th anniversary in 2010. Many of those years were covered by Bill Adams, Peoria’s “Mr. History.”
The newspaper’s employee-owners voted in July 1996 to dissolve the stock ownership plan and sell all the stock of Peoria Journal Star Inc. to The Copley Press Inc., of LaJolla, Calif.
At the time, the stock ownership plan was so successful that employees were retiring years ahead of actuarial projections. Each time, the company had to borrow money to buy back the stock of the departing employees, putting a greater debt load onto the company. The only way out was to sell the company.
About GateHouse Media, Incorporated:
GateHouse Media, Inc., headquartered in Fairport, New York, is one of the largest publishers of locally based print and online media in the United States as measured by number of daily publications.
Its business model is to be the pre-eminent provider of local content and to make our print and electronic products the leading source for local information and advertising in the markets we serve.
As of May 1, 2007, GateHouse Media owned more than 450 community publications located in 18 states across the country, and more than 235 related Web sites reaching more than 9 million people weekly.
GateHouse Media is traded on the New York Stock Exchange under the symbol “GHS.”