Rediff.com, one of India’s oldest Internet companies, has launched a group buying site called Deal Ho Jaye! The site has partnered with over 700 merchants to offer deals of 30 to 60 percent off in 40 market locations in India.
“With the introduction of Deal Ho Jaye!, Rediff now offers local merchants and business owners options for reaching consumers beyond their traditional scope, building upon our e-commerce platform. Merchants can take advantage of Rediff.com’s reach to generate business through new customers by offering special discounts and promotions on Rediff Deal Ho Jaye!,” said Ajit Balakrishnan, Chairman and CEO of Rediff.com.
As with many daily deal sites, offers on Deal Ho Jaye! will only be available for one day and consumers will have to pay in advance with either an electronic payment or cash which will be picked up from the consumer by a Rediff representative. Upon payment the customer will get a voucher with a unique number which they can then present to the merchant.
Balakrishnan added that India’s poor broadband issues were not going to be a problem for the success of Deal Ho Jaye! since the service will also be available on WAP-enabled mobile phones and users can access the available deals on their mobile devices.
There are currently a number of group buying sites in India including Groupon, Snapdeal.com, Indiatimes Active Deals, Taggle, BuyThePrice, MyDala and DealsAndYou. Some have said that Deal Ho Jaye! Is coming late to the game but what will determine the success of the site is the quality of the deals.