Choosing the Right Daily Deal Site for Your Needs

The Myth Behind Growing Your Daily Deal Subscriber Base

Groupon Reveals New Epic Adventure

Groupon Amends IPO Filing for Third Time

groupon

It looks like Groupon has amended its IPO document once again, this time changing how it reports revenue. Gross billings or the amount collected will now be separate from net revenue or what is left once merchants are paid. Initially gross billings had been listed as gross revenue.

In its third amended filing to date, Groupon said:

We consistently have stated that the amount we retain — rather than bill or collect — from the sale of Groupons is the key measure of the value we create. This change in presentation is consistent with that belief.

This latest filing also includes much of Andrew Mason’s email memo to employees that was leaked last month, attempting to dispel negative press against the company. There were questions as to how the leak occurred and as to whether it violated the quite period required by the SEC.

Last month, in its second amended filing, the company removed the “Adjusted Consolidated Segment Operating Income,” or ACSOI, which did not include marketing expenses.

In its first amended filing in July, Groupon asked potential investors to ignore the comments made by co-founder Eric Lefkofsky the month before, saying that Groupon was going to be wildly profitable. The company also made additional accounting changes at that time.

Source: All Things D

GRPN-20110923-S1A-0

Krissa Ashton

Newsletter
DDM Reports
The 2013 Media List is a comprehensive database of all major media, bloggers and product/app review websites. If you're looking for PR distribution, this is a great list to begin with. Each record includes: - Contact Name - Publication Name - Website URL - Address - Email - Description
2.7M Consumer Subscribers. This data has been aggregated from a number of websites, which include daily deal sites that have gone out of business. Data includes: - Full Name - Address - Phone Number - Email - Signup Website - IP Address - Date of Signup Data will be delivered via a dropbox link in CSV format.
The Merchant Database includes over 2.2M records with complete contact information. Each record includes: - Business Name - Business Address - Phone Number - Email - SIC Code - SIC Description