As we watch the market continue to increase focus on social commerce companies, namely Facebook, Inc and the its upcoming 5 Billion IPO, investors look towards other recent social commerce investments. Facebook, although a powerful social commerce startup, generates the majority of revenue simply from selling ads on their platform and taking the pie of successful apps such as Yanga. As the company goes public, its come to the attention of many that companies using the platform, may eventually be forced to shell out a cut of their profits to Facebook in upcoming years.
- Source: Reuters.com
That being said, in recent months, e-commerce as a whole has exponentially taken off and investors and began to notice and take interest, especially financially. As cited by Social Commerce Today, there have been 10 recent social commerce investments that total 302 Million.
Category: Apparel, jewelry, shoes and other accessories via Facebook Platform
Recent Investment Total: $70 Million
Investors:
Venture Round, 12/10 - $10M
Trinity Ventures
New Enterprise Associates
Anthem Venture Partners
Stanford University
Venture Round, 6/11 - $23.5M
Scale Venture Partners
Lightbank
Trinity Ventures
New Enterprise Associates
Venture Round, 1/12 - $35M
Accel Partners
Goldman Sachs
New World Ventures
Millennium Technology Value Partners
NALA Investments
New Enterprise Associates
Trinity Ventures
Scale Venture Partners
Anthem Venture Partners
Category: Software enterprise helping brands manage Facebook presence
Recent Investment Total: $54 million
Investors:
Series D, 8/11 - $54M
GGV Capital
Bay Partners
Insight Venture Partners
Institutional Venture Partners
Category: Designer goods
Recent Investment Total: $50.45 million
Investors:
Seed, 12/10 - $1.75M
First Round Capital
The Washington Post Company
Baroda Ventures
Zelkova Ventures
SoftTech VC
Seed, 7/11 - $1M
SV Angel
SoftTech VC
First Round Capital
Baroda Ventures
Series A, 8/11 - $7.7M
Menlo Ventures
First Round Capital
Baroda Ventures
The Washington Post Company
Jason Goldberg
SoftTech VC
SV Angel
Ashton Kutcher
Guy Oseary
A-Grade
Zelkova Ventures
Kevin Rose
Jon Anderson
Don Baer
Dave Morgan
Ben Ling
David Tisch
Joshua Kushner
Series B, 12/11 - $40M
Andreessen Horowitz
Menlo Ventures
First Round Capital
Baroda Ventures
SoftTech VC
Category: Shopping site with recommendations from celebrities via social networks
Recent Investment Total: $30 million
Investors:
Series C, 10/11 - $30M
Providence Equity Partners
Canaan Partners
Highland Capital Partners
The Raine Group
Category: Facebook Marketplace
Investment Total: $23.1 M
Investors:
Series A, 5/06 - $5M
Greylock Partners
Redpoint Ventures
Series B, 7/07 - $11M
Jafco Ventures
Series C, 2/09 - $5.6M
Jafco Ventures
Redpoint Ventures
Greylock Partners
Venture Round, 9/10 - $1.5M
Greylock Partners
Redpoint Ventures
Note: Oodle also acquired Grouply in late 2010.
Category: Online marketplace connecting buyers and sellers via Facebook
Recent (and Total) Investment: $5.75 million
Investors:
Seed, 3/10 1 - $750k
Harrison Metal Capital
Series A, 11/10 - $5M
Accel Partners
Harrison Metal Capital
Category: Social shopping network featuring innovative reward system
Recent Investment Total: 36 Million
Investors:
Series B, 7/10 5
Kleiner Perkins Caufield & Byers
Series C, 8/11 - $36M
DAG Ventures
Liberty Media
Greg Maffei
Kleiner Perkins Caufield & Byers
Note: Lockerz has also acquired various companies amounting to millions in acquisitions:
Off & Away, 12/11 1
Remixation, Inc., 9/11 2
AddToAny, 7/11 3
Plixi, 1/11 4
Category: The #1 eCommerce platform on Facebook running thousands of stores for merchants
Recent (and Total) Investment: 7.75 M
Investors:
Angel, 1/09 - $250k
Series A, 3/10 - $1.5M
BlueRun Ventures
500 Startups
Series B, 11/10 - $6M
Sierra Ventures
BlueRun Ventures
Category: Known as a “social gifting service”
Recent (and Total) Investment: $10.5 M
Investors:
Series A, 11/11 - $5.5M
Atomico
Series A, 1/12 - $5M
Greylock Partners
Atomico
Category: Graphic design social commerce startup featuring stationery, invitations and greeting cards, etc.
Recent Total Investment: $5.5 million
Investors:
Series B, 11/11 - $5.5M
Benchmark Capital
IDG Ventures
Menlo Ventures
Marissa Mayer
Jeremy Stoppelman
Sources: Social Commerce Today, Reuters, Crunchbase
