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Ten Recent Social Commerce VC Investments Total $302 Million

Social Commerce VC InvestmentsAs we watch the market continue to increase focus on social commerce companies, namely Facebook, Inc and the its upcoming 5 Billion IPO, investors look towards other recent social commerce investments. Facebook, although a powerful social commerce startup, generates the majority of revenue simply from selling ads on their platform and taking the pie of successful apps such as Yanga. As the company goes public, its come to the attention of many that companies using the platform, may eventually be forced to shell out a cut of their profits to Facebook in upcoming years.

e-commerce investments chart
Source: Reuters.com

 That being said, in recent months, e-commerce as a whole has exponentially taken off and investors and began to notice and take interest, especially financially. As cited by Social Commerce Today, there have been 10 recent social commerce investments that total 302 Million.

BeachMint

Category:  Apparel, jewelry, shoes and other accessories via Facebook Platform

Recent Investment Total: $70 Million

Investors: 

Venture Round, 12/10 - $10M
Trinity Ventures
New Enterprise Associates
Anthem Venture Partners
Stanford University

Venture Round, 6/11 - $23.5M
Scale Venture Partners
Lightbank
Trinity Ventures
New Enterprise Associates

Venture Round, 1/12 - $35M
Accel Partners
Goldman Sachs
New World Ventures
Millennium Technology Value Partners
NALA Investments
New Enterprise Associates
Trinity Ventures
Scale Venture Partners
Anthem Venture Partners

Buddy Media

Category: Software enterprise helping brands manage Facebook presence

Recent Investment Total: $54 million

Investors:

Series D, 8/11 - $54M
GGV Capital
Bay Partners
Insight Venture Partners
Institutional Venture Partners

Fab.com

Category:  Designer goods

Recent Investment Total: $50.45 million

Investors:

Seed, 12/10 - $1.75M
First Round Capital
The Washington Post Company
Baroda Ventures
Zelkova Ventures
SoftTech VC

Seed, 7/11 - $1M
SV Angel
SoftTech VC
First Round Capital
Baroda Ventures

Series A, 8/11 - $7.7M
Menlo Ventures
First Round Capital
Baroda Ventures
The Washington Post Company
Jason Goldberg
SoftTech VC
SV Angel
Ashton Kutcher
Guy Oseary
A-Grade
Zelkova Ventures
Kevin Rose
Jon Anderson
Don Baer
Dave Morgan
Ben Ling
David Tisch
Joshua Kushner

Series B, 12/11 - $40M
Andreessen Horowitz
Menlo Ventures
First Round Capital
Baroda Ventures
SoftTech VC

OpenSky

Category: Shopping site with recommendations from celebrities via social networks

Recent Investment Total: $30 million

Investors: 

Series C, 10/11 - $30M
Providence Equity Partners
Canaan Partners
Highland Capital Partners
The Raine Group

Oodle

Category: Facebook Marketplace

Investment Total:  $23.1 M

Investors:

Series A, 5/06 - $5M
Greylock Partners
Redpoint Ventures

Series B, 7/07 - $11M
Jafco Ventures

Series C, 2/09 - $5.6M
Jafco Ventures
Redpoint Ventures
Greylock Partners

Venture Round, 9/10 - $1.5M
Greylock Partners
Redpoint Ventures

Note: Oodle also acquired Grouply in late 2010. 

Yardsellr

Category: Online marketplace connecting buyers and sellers via Facebook

Recent (and Total) Investment: $5.75 million

Investors:

Seed, 3/10 1 - $750k
Harrison Metal Capital

Series A, 11/10 - $5M
Accel Partners
Harrison Metal Capital

Lockerz

Category: Social shopping network featuring innovative reward system

Recent Investment Total: 36 Million

Investors: 

Series B, 7/10 5
Kleiner Perkins Caufield & Byers

Series C, 8/11 - $36M
DAG Ventures
Liberty Media
Greg Maffei
Kleiner Perkins Caufield & Byers

Note: Lockerz has also acquired various companies amounting to millions in acquisitions:

Off & Away, 12/11 1
Remixation, Inc., 9/11 2
AddToAny, 7/11 3
Plixi, 1/11 4

Payvment 

Category: The #1 eCommerce platform on Facebook running thousands of stores for merchants

Recent (and Total) Investment: 7.75 M

Investors: 

Angel, 1/09 - $250k

Series A, 3/10 - $1.5M
BlueRun Ventures
500 Startups

Series B, 11/10 - $6M
Sierra Ventures
BlueRun Ventures

Wrapp

Category: Known as a “social gifting service”

Recent (and Total) Investment: $10.5 M

Investors:

Series A, 11/11 - $5.5M
Atomico

Series A, 1/12 - $5M
Greylock Partners
Atomico

Minted

Category:  Graphic design social commerce startup featuring stationery, invitations and greeting cards, etc.

Recent Total Investment: $5.5 million

Investors: 

Series B, 11/11 - $5.5M
Benchmark Capital
IDG Ventures
Menlo Ventures
Marissa Mayer
Jeremy Stoppelman

Sources: Social Commerce Today, Reuters, Crunchbase

Kara Kamenec

Kara Kamenec is the Web Content Manager at Daily Deal Media. Kara is a Michigan State University graduate with a B.A. in Media Arts and Technology, specializing in Games, Web and Interactive Media. Kara has successfully worked in the digital media sector, focusing in social media, mobile and Internet marketing as well as web site and graphic design. Kara enjoys traveling, photography and apple products and is a member of Social Media Club - Detroit. Connect: @KaraKamenec
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