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Linkable Networks & 24/7 Real Media Partnership to Tap Digital Coupon and Card-linked Offer Segment

linkableLinkable Networks and 24/7 Real Media have announced a partnership that seeks to tap into the growing consumer segment of digital coupons directly linked to debit or credit cards.

24/7 Real Media is a digital marketing solutions provider—a WPP company providing highly-focused consumer penetration for advertisers and publishers. With over 18 offices across 12 countries and billions of advertising impressions assured every day, this NY-based company has an established presence in Europe, North America and Asia Pacific.

Recently, Linkable Networks presented a breakthrough advertising functionality that converts ads found on radio, TV, print, videos or mobiles into streamlined offers, referred to as Linkables. Consumers using Linkables benefit from hugely-discounted offers from their favorite brands while advertisers are assured of their promotional activities engaging a highly-targeted consumer segment.

Linkables allows consumers to buy goods directly from the store or manufacturer and the transactions are linked with their preferred credit or debit card. These discounts are systematically listed on the shopper’s bank statement. Linkables neutralizes the need for paper coupons, point-of-sale integration or keeping a tab on mail-in rebates.

The amalgamation of Linkables with 24/7 Real Media seeks to capture leading brands seeking greater consumer loyalty. Linkables is effective with its higher level of interaction in brand marketing while 24/7 Real Media is a leading provider for targeted traffic through banner or display advertisement. Global Web Alliance is the best advertising platform run by 24/7 Real Media that is now integrated with Linkables.

With this partnership, brands using 24/7 Real Media’s Global Web Alliance services will gain a major advantage as Linkable functionalities allows them to measure clicks-to-bricks attribution and move targeted inventory. With consumer discounts availed via online advertisement being redeemed back on the credit/debit card, advertisers get the unique ability to actually measure the effectiveness of their special offers campaigns.

Linkables’ platform already supports 95% of debit and credit cards in US. It is being further integrated with more banks and media partners. This partnership also gains to create an unchallenged market position with Linkables being the only global platform that offers such a wide range of manufacturer-level discounts.

Source: EON

Preetam Kaushik

Preetam Kaushik is a Tech Journalist covering all things Business, Technology and Social Media. He is a web 2.0 consultant and columnist educating businesses, individuals and professionals by providing insightful coverage on various business and technology issues around the globe. Preetam is Daily Deal Media contributor specializing in Social Media, Facebook, Google, New Ventures, E-Entrepreneurship, Marketing, Fashion and Entertainment Business. Connect: @kaushikpreetam
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