Take a peeq at this 15 month old company
Sneakpeeq Incorporated has managed to sneak in another $7.5 million in venture capital funding in order to keep the ball rolling and stay in the daily dealing game. This round of funding is detailed in a recent Security and Exchange Commission (SEC) filing. In January, 2011 many may recall the emergence of Sneakpeeq as it came out of hiding after it had raised $2.6 million.
The company’s goal is to deliver users customized daily deals in housewares, apparel, food, and other categories based on personal information. Customers spend ‘peeqs,’ which can be earned in various ways. Sharing deals via social media networks such as Facebook is one such way. The company has also gamified the site by hiding badges and price reducing rewards beneath the peeq button.
The San Francisco, California based company offers a plethora of products online at prices that may be discounted by as much as 70%. The leader of sneakpeeqers is none other than Harish Abbott. If that name sounds familiar, it should. Abbott was formerly at Lulu.com where he served as Chief Product Officer.
Abbott worked at Lulu.com for over three years and decided it was time to branch off on his own. Taking what he learned, he co-founded Sneakpeeq and is now acting Chief Executive Officer of the company. His partner in crime and co-founder, Henry Kim is president of Sneakpeeq. Mr. Kim was a former operations partner at BMEquity. Henry received his MBA from Stanford working at Morgan Stanley as an analyst at the same time.
The Venture players
This latest round of funding includes Bain Capital Ventures. Bain’s managing director Ajay Agarwal is also on the board of directors of Sneakpeeq. FirstMark capital is also participating. Its managing director Rick Heitzmann also has a spot on Sneakpeeq’s board.
The company has added several employees since its inception. Sneakpeeq feels this latest round of funding will propel them during its next growth phase. There are currently career opportunities available for those that may want to dive into the daily dealing waters. Feel free to check out sneakpeeq.com/company/careers.
For those that simply want some fantastic products at discounted prices head on over to sneakpeeq.com. There is no pressure. Just sneak on over to the site and who knows, there may just be something there that peeqs your interest.
At sneakpeeq, you’ll aways ‘Find What You Love!’ We bring you new discoveries every day, from gourmet foods to home products to accessories and apparel at prices so low we have to keep them private.
There are millions of wonderful companies creating amazing products just waiting for you to use them; all they need is a platform to be seen and shared. That is why sneakpeeq exists!
From exciting new products by brands you already love, to awesome products by brands that we know you’ll love (once you meet them), sneakpeeq is your destination for discovery! Shop with us and share something amazing! Our mission is to bring you the undiscovered at scandalously low prices.
In addition to introducing all things you love, we’ve hidden tons of fun badges and price reducing rewards beneath the peeq button.
Additional discounts will be held individually in your account from the badges and rewards you unlock. The more you buy, share, love, and peeq, the more incentives and surprises you’ll receive. Spend them at anytime, and pay your special price for that thing you love. Check back often because we have new brands and products asking to be discovered daily!
Source: Business Times