China’s Lashou.com Names Public Relations and Media Agency

Managing Director of Vizeum China, Amei Zheng, has announced that his company has secured the media planning and buying responsibilities for one of China’s largest group buying websites, Lashou.com. These responsibilities will be jointly shared with Charm Interactive, Charm Communications’ digital marketing agency. Vizeum is a joint venture between Charm Communications and Aegis Media that was formed in 2010.

Lashou said they were looking to partner with a company that understood their consumers and was also innovative and capable of providing a highly efficient media investment through better integrated communications.

Amei Zheng said, “The China market still has huge room for growth in this new type of business. Being able to work with a market leader such as Lashou is a great honour for us. We will be facing more challenges ahead, but that will also be an opportunity to make the best use of our expertise in communications.”

Last month Lashou reported funding of over $110 million, putting the company’s current valuation at about $1.1 billion. The funds were earmarked for upgrading call centers and setting up Lashou markets in more than 30 cities. To date Laoshou provides services in 500 Chinese cities, including Beijing, Shanghai, Hong Kong and Taipei. The company plans to expand in Southeast Asian countries such as Malaysia, Thailand and Singapore later this year.

Source: asiamediajournal.com