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Nectar Joins The Daily Deal Dive

nectarU.K.’s daily deal site Nectar, which launched nine months ago, has joined the latest entourage of group buying sites and shut down their site temporarily. According to MarketingWeek, the closure is a result of Nectar’s supplier Group Commerce, which provides white label deals services to a number of brands and publishers the UK including The Evening Standard and The Daily Telegraph, discontinuing its deals sourcing services in the UK. However, the group buying site will continue to operate its core technology platform.

Nectar launched last July and gave users and option  to ear two loyalty points for every £1 spent on the daily deal site. In addition, Nectar could potentially use the data from its 18 million users to personalize offers – although it is unknown whether or not this information was utilized.

A spokesperson for Nectar claims the company is “deciding the future” of its daily deals platform and could return to the market with a new supplier.

Nectar says the offer has been “positively received” by its customers, adding hundreds of thousands of customers subscribed to the service. Around 20 per cent of subscribers bought deals.

Similar circumstances happened with  newspaper group Trinity Mirror, which closed its closed its Happli deals site last year just months after it launched, as did online listings site Gumtree.

Source: MarketingWeek

Megan Bildner

Megan is currently the Jr. Editor of the Daily Deal Media and Digital MI sites with Mogul Media. Here, she is responsible for the site's content and publication. Along with these tasks, Megan also engages with the DDM & DMI audience through social pages/groups/tweets. When she is not working on the DDM & DMI sites Megan enjoys tweeting, traveling, snowboarding, hiking, and socializing with her friends. She grew up in Michigan's Clarkston and Lake Orion and loves being on the lake, boating, and wake-boarding. You can follow her @MeganBildner or e-mail her at megan@mogulmedia.com
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The 2014 Edition of the DDM Daily Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)
The 2013 Media List is a comprehensive database of all major media, bloggers and product/app review websites. If you're looking for PR distribution, this is a great list to begin with. Each record includes: - Contact Name - Publication Name - Website URL - Address - Email - Description
2.7M Consumer Subscribers. This data has been aggregated from a number of websites, which include daily deal sites that have gone out of business. Data includes: - Full Name - Address - Phone Number - Email - Signup Website - IP Address - Date of Signup Data will be delivered via a dropbox link in CSV format.