U.K.’s daily deal site Nectar, which launched nine months ago, has joined the latest entourage of group buying sites and shut down their site temporarily. According to MarketingWeek, the closure is a result of Nectar’s supplier Group Commerce, which provides white label deals services to a number of brands and publishers the UK including The Evening Standard and The Daily Telegraph, discontinuing its deals sourcing services in the UK. However, the group buying site will continue to operate its core technology platform.
Nectar launched last July and gave users and option to ear two loyalty points for every £1 spent on the daily deal site. In addition, Nectar could potentially use the data from its 18 million users to personalize offers – although it is unknown whether or not this information was utilized.
A spokesperson for Nectar claims the company is “deciding the future” of its daily deals platform and could return to the market with a new supplier.
Nectar says the offer has been “positively received” by its customers, adding hundreds of thousands of customers subscribed to the service. Around 20 per cent of subscribers bought deals.
Similar circumstances happened with newspaper group Trinity Mirror, which closed its closed its Happli deals site last year just months after it launched, as did online listings site Gumtree.