GreenCupboards, an online retailer that offers a variety of organic, natural, cruelty-free and environmentally friendly products for low impact living, announced yesterday that it has acquired the assets of ecomom, an online eco-friendly retailer serving the rapidly growing niche of baby, kids and moms. In addition, GreenCupboard announced it will change its corporate name to etailz, Inc. etailz will serve as the parent company of GreenCupboards and ecomom – which will operate individually under etailz, Inc.
“While etailz has long admired the vision and mission of ecomom and was saddened by the series of events that led to the close of ecomom, we are pleased to have the opportunity to continue the work conceived and inspired by ecomom’s dedicated founders and employees,” said etailz Co-founder and CEO Josh Neblett. “Innovation and long-term success are central to etailz’s strategy. Changing our corporate name to etailz allows us to operate individual businesses, such as GreenCupboards and ecomom, as well as grow our etailz family of brands over time.”
According to a recent press release, upon the acquisition, etailz owns all ecomom IP including trademarks, domain names, social media, customer lists and inventory. etailz will re-open ecomom at www.ecomom.com in early summer of 2013. Financial terms of the acquisition are not disclosed.
Source: Press Release