Daily Deal Site Goodypass.com Expands its Offering

200+ new online deals per day – Personalized deals in association with Buyometric

Kate Garraway’s online daily deals website Goodypass.com has expanded its scope by offering deals from all over the web to its subscriber base. The new initiative will take up its offering to more than 200 new online deals a day.

UK-based Goodypass.com came into being in April 2011, and has grown quickly to create a loyal customer base. The site is constantly looking at new ways to deliver greater value to its subscribers, which has resulted in its new partnership with Buyometric. Buyometric is a leading daily deals aggregator in the UK, which will help Goodypass provide a comprehensive range of personalized and targeted deals to its subscribers.

Kate Garraway says about the site’s synergistic association with Buyometric: “We launched with the aim of bringing the kinds of discounts celebrities enjoy to people up and down the country. Over the last 12 months, we have seen an explosion in the popularity of daily deals, and an increase in the number of companies providing deeply discounted products and experiences. We think it’s a logical step to start bringing these deals to our members, but in a highly personalised way.

“We’ve chosen to partner with Buyometric because of their expertise in personalisation. As a result, we now offer both the largest and the most targeted daily deal offering. These are exciting times for the business, and for the sector. And now Goodypass members don’t just get the best deals and the most deals, they only get the types of deals they have personally chosen, it’s like having your own daily deals personal shopper!”

Buyometric’s founder and CEO, Paul Fisher, is equally excited about the partnership with Goodypass. He says, “We’re delighted to be working with Kate Garraway and her team. Goodypass offers a unique daily deals proposition with its celebrity focus, but working with Buyometric will broaden the offering for subscribers.”

“For avid daily deals fans, keeping up with lots of different deal sites can be overwhelming, as well as time-consuming. Goodypass will now be able to bring a wide variety of deals to members but target them carefully according to preferences. Personalisation is the key to keeping customers engaged, but doing this requires clever behavioral targeting.”

Goodypass has planned a serious of promotional activities and social media giveaways that will leverage the celebrity component of Goodypass and trade on Kate’s popularity and connections in the UK.

Subscribe to the all-new Goodypass site at: https://www.goodypass.com/.

About Goodypass

Goodypass.com is the brainchild of Kate Garraway, who always felt grateful for receiving discounts and gifts just because of her media presence. Goodypass is an effective way people can treat themselves to attractive discounts online due to the easy and comprehensive online access through Goodypass.com. The site also offers exclusive opportunities to subscribers to win freebies and prizes, including trips to special events such as the Make-A-Wish Ball. Make-A-Wish is a charity partner of Goodypass. The company has pledged to donate five percent of its net profits to Make-A-Wish.

Kate is the Entertainment Editor for Daybreak, a popular breakfast show on ITV. She is also an ambassador for the charities Lend with Care and Make-A-Wish.

About Buyometric

Buyometric (www.buyometric.com) offers a simpler, more logical way to find the most relevant daily deals. It sources offers from more than 50 national and regional daily deal sites in the UK, and compiles them in a digest form to deliver one personalized email per day.

The Buyometric team is driven by a single-minded obsession to respect and appreciate the individuality of the site’s subscribers. The team performs extensive research and analysis, ranging from picture quizzes to postcode analysis, in order to understand precisely what an individual consumer wants. The system understands the choices of the subscribers by evaluating their online buying patterns and assimilates the data into a comprehensive “Buyometric” profile that is unique to each individual subscriber. This obsession with the consumer’s individuality has resulted in Buyometric enjoying some of the highest consumer engagement figures in the industry, in terms of email opening rates and actual sales conversion rates.

Buyometric helps subscribers maximize their value from daily deal sites with efficient customer support to resolve any troubles with buying or redeeming the deal vouchers. The company’s subscriber base is expanding rapidly due to its obsessively customer-centric approach.

Buyometric, based near London Bridge, was launched in October 2010 when its founder, Paul Fisher, decided to create a solution to overcome the challenge of untargeted daily deal emails. The company turned a profit within eight months of its launch.