Flook.co.za Launches in South Africa

South Africa loves their daily deals. Another player has just entered South Africa’s daily dealing highway and that is Flook.co.za. In South Africa, the majority of group buying sites are focused on luxury lifestyle and beauty services, such as spa treatments, restaurant meals and massages. That’s where Flook.co.za comes in.

Flook is a daily deal site dedicated to sporting events, equipment and accessories. The company launched this week and is the latest in a group of new daily dealers. For South Africa, daily deal mania began in 2010.

It’s no fluke that Flook is about sports

Flook is the brainchild of a group of media executives. Craig Ross, Nic Wides, Larry Katz and Russel Stromin decided that South Africa needed a site that focused exclusively on sports deals. It’s no fluke that Flook is all about sports. The team’s fearless leader is Craig Ross. If that name sounds familiar, it should. Craig is an ex-publisher of Golf Digest and sports titles at Touchline Media.

According to team Flook: “The Flook site offers fetching deals for sports people, players and fanatics, from discounted group-buying rates at leading golf courses, cycle shops and clothing retailers, as well as limited offers on VIP hospitality at premier sports matches.” Focusing on what the company calls a “vast and affluent market” of sports enthusiasts; Flook plans on promoting deals that offer as much as 75% off.

Flook is being touted as the first daily dealer of its kind (sports) in South Africa. You can bet there will be others as the space continues to expand, however Flook believes that their innovation and valuable industry relationships will ensure that they are always ahead of the game. The company’s goal is to bring only the best sporting deals to their customers. The Flook mission states that; “We are dedicated to serving the South African sports community with relevant and covetable sports deals.”

Congratulations to the gang at Flook. I wish you the best of luck on your journey along the daily deal highway. By the way, if you ever offer a discounted long drive competition with Ernie Els feel free to email me.

About Flook.co.za:

South Africa’s premier group buying company focusing exclusively on sporting deals – and, if we may say so ourselves, a stroke of genius.

Like most other nations, we love a good deal – especially when it involves burgers, beer and 50% off the bill. But South Africans are also unique, with uniquely South African passions – like sport, which ranks as one of our favourite pastimes.

Here at Flook, we made a couple of observations that many of the country’s other group buying companies missed: a) South Africa is one of the greatest sports-loving nations on earth. Surely for many local consumers, the back-nine beats a Brazilian blow-dry any day of the week? (Frizzy hair notwithstanding); b) With our beautiful climate, spectacular scenery and world-class sporting facilities, it simply makes sense to get consumers onto the greens – without putting them in the red, and c) We seriously need to work off all those carbs.

And thus, Flook was born – a company with the collective buying power (and the contacts) to secure exclusive sporting deals where other group buying companies have not – or simply cannot. From reduced rates at the country’s premier golf courses to discounts on sports equipment, clothing and togs, we’ve scored incredible deals for our subscribers.

Source: ITWeb