Twitter Releases a Groupon-Style Ad Product This Week

Is It A Mistake For Brands To Ignore Tumblr? We Say Yes.

CREDO & Progressives United Urge Yahoo Users to Call on Marissa Mayer to Resign from FWD.us

Groupon’s Private Cooking Class and Dinner with Todd English – SOLD for $25,000

The Bad Deal calls this a Really bad deal  

grouponGroupon is advertising a $25,000 deal private cooking class with Todd English and at least to my astonishment, someone has actually purchased that deal. According to The Bad Deal, this proves “that Grouponomics, the emerging science of making irrational decisions in an over-leveraged world of credit card debt and sovereign debt, is worthy of a Nobel Prize. “

The Deal

  • Private cooking lesson for two with Todd English
  • Private dinner with Todd English for both cooking lesson participants and up to two additional guests
  • Three-night stay for two at Affinia Manhattan
  • Double-thumbed oven mitt
  • $100 food-and-beverage credit at Niles New York City Restaurant & Bar
  • Up to four signed copies of Todd English’s new book, Cooking in Everyday English: The ABCs of Great Flavor at Home (one per dinner guest)

Groupon likens this deal to a guitar lesson from B.B. King. The Bad Deal believes Groupon must have confused B.B. King with Justin Bieber. The deal also includes dinner at Olives or Ca Va. According to Sam Sifton, food critic for the New York Times, Ca Va “serves food that would disappoint “even on a cheap international flight.”

Some harsh comments

Personally, I have never met Todd, nor tried any of his food or restaurants. I was a short order – prep cook at Adolph’s (local Italian cuisine), long enough to gain utmost respect for those that cook or prepare foods for a living. The Bad Deal continues to rag on Todd stating that “most Todd English deals are axiomatically BAD DEALS because they involve having to eat at Todd English restaurants. What we are going to do is express bewilderment that someone actually purchased this deal. That fact alone proves that deal critics (like this one) aren’t doing a good enough job educating the public. Not a single person, rich or poor, deserves to have his or her hard-earned money wasted in such fashion.” 

The hotel room is off limits for about 15 days. In viewing the calendar, Valentine’s Day, spring break, St. Patrick’s Day, and Easter appear to be off limits. Also, Olives is closed January and February for renovations. Perhaps Gordon Ramsay from Hell’s Kitchen is doing the renovating.

The deal breakdown

In taking a look at what $25,000 is worth to the winner, this is what I came up with;

  • Weekend hotel stay at Affinia – $976.60
  • Doubled thumbed oven mitt – $16.95
  • $100 food and beverage credit at Niles New York City – $100
  • Dinner for 4 at Ca Va – $500
  • 4 signed copies of Todd’s new book – $100

The intrinsic value of the deal’s components amount to just under $1700, meaning the time with Todd is valued at over $23,300.00. While Mr. English is a renowned chef having accrued James Beard awards and was named one of People magazines 50 Most Beautiful People, does that justify the extra $23k?

Obviously one person or party out there thinks so. To that person or party, I say that I have won 39 driving contests (golf) and carried a plus 2 handi-cap for a few years. I can put together a driving lesson, followed by a round of golf for 3 other guests, a lunch consisting of dodger dogs and beer ending in an evening of poker and tequila shots. That has to be worth at least $20,000.

The question I have for readers out there is; do you think this deal is worth it? Feel free to drop me a line. 

 Source: The Bad Deal

 

 

Don Young

Don Young, Jr. is a beat writer for Daily Deal Media, the number one resource for the Daily Deal Industry. Don has spent over a decade as a stock broker / advisor focusing on fundamental and technical analysis. Prior to that he was the sole proprietor of The Tile Guy , based in Portland,Or. completing multitudes of both residential and commercial projects in the Pacific Northwest. Don enjoys researching new businesses , market forecasting, traveling, cooking, volleyball , golf and relaxing with family and friends.
Newsletter
DDM Reports
The annual DDM Industry Report is the most comprehensive look at the Daily Deal industry. The 2013 report is our 3rd edition and takes a close look at the rocky road the deal industry faced in 2012 and the challenges coming up in 2013. Entering 2013, the deal industry appears to have found its mainstay in the ecommerce world. The debate remains, often brashly, as to the future of the industry as technology and consumer buying habits continue to expand. Throughout the sections of this report you will find exclusive insight to valuable daily deal intelligence including case studies, surveys, checklists, best practices, data, research, trends and much more. Within this 3rd Annual DDM Industry Report readers will find a unique review of the deal industry throughout 2012, highlighting key trends, players and developments over the past twelve months leading into 2013.
The 2013 Edition of the DDM Deal Publisher Directory is the most comprehensive contact list for daily deal sites, flash retailers, aggregators and individuals operating in the daily deal industry. Each record includes the following: - Company Name - Website - Contact Name - Contact Title - Email - Phone - Address (not all records contain a full mailing address)
The 2013 Merchant List includes 152,833 Merchants who ran 529,306 daily deals in 2012 with publishers tracked by DDM. The data includes contact details for each merchant and additional deal detail.