MarketLive Merchants Experience Increase in 2011 Holiday Revenues

MarketLive, a provider of eCommerce software and services for midsized specialty retailers has just announced the results of their holiday sales activity from last week. The company’s merchants saw a 15 percent increase in revenues when compared to the same time period in 2010, 7percent above the industry average reported by ComScore. Merchants also experienced year-over-year gains in revenue of 19 percent on last week’s National Free Shipping Day, 33 percent above the industry averages.

Throughout the holiday season, MarketLive retailers have cashed in with consistently strong week-over-week revenue growth due to successful conversion and acquisition tactics that have increased site conversion rates and average order value by roughly 5% and visits by 7%. “MarketLive retailers are meeting consumer expectations for site wide “Free Shipping” promotions during key holiday dates and working diligently to reduce consumer delivery fears with prominently placed Holiday Shipping Schedules and persistent messaging for guaranteed “On Time” delivery before Christmas,” said Mark Pierce, CEO of MarketLive. 

MarketLive also says that shoppers are more focused on their holiday shopping this year and more decisive about what they want. Cart abandonment has remained steady at below 55 percent over recent weeks with visit-to-cart ratio at 11 percent.

About MarketLive:

Since 1995, MarketLive, Inc., has been the leading provider of enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive’s best practices-based Intelligent Selling® methodology enable merchants to enhance their customers’ experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Neutrogena, Party City, Perricone MD, Sports Chalet, Sundance, Design within Reach, Helzberg, John Deere, Beachbody, Title Nine, Intermix and other