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Niche Marketer Launches knocking on college doors

hbcu daily deals has teamed up with Shoutback Concepts LLC and launched its niche market group buying site today. Shoutback Concepts is one of the leading providers of private label daily dealing software in the industry. The company is providing software solutions for over 100 top media companies. has also formed a partnership with the ‘Tomorrow is Today Foundation. The company’s mission is to penetrate the areas around Historically Black Colleges and Universities (hence HBCU) with an innovative daily deals concept that promotes community involvement. The niche marketer features over 100 colleges and universities. The company also plans to hire college students to aid in procuring deals. The goal for is to then donate a percentage of sales to assist students with tuition assistance.

Deals and freebies will be offering the standard 50%-90% off restaurants, spas, entertainment, shopping and other products and services. To kick off their launch, will be offering free premium giveaways throughout the month of February. The freebies will be offered across all HBCU communities as well as including “specialty daily deal” offers. The company believes they will be able to provide all of this and more, while giving back to the buying community and students.

“We will rely on the robust strength, rich history, and the unwavering passion of the HBCU community to help build awareness of our platform,” says Ty DeBellotte, CEO of“ is a win-win situation for students and small businesses in communities across the U.S. by providing exposure to products and services through deals promoted online.” promises to use its platform to provide additional marketing and exposure to the firms they feature. During the launch, companies such as Revive Catering, My Bougie Baby, The Wet Brush Electric Shaver Company, and The Princess Moon Dance Studio were more than willing to participate.

 Congratulations to Ty DeBellotte and for entering an ultra niche market on the daily deal highway. I wish you the best of luck and look forward to following your progress.


  • Buy – We’ll announce a new deal that is 50-90% off regular prices at restaurants, spas, events and other local goodies.
  • Share – When you find an offer you like, share it with your friends using our Facebook, Twitter or email links. Every time you refer a friend and they purchase a deal within 30 days, you get $10 worth of Deal Bucks applied to your account for a future purchase.
  • Print – Typically, vouchers can be accessed within 24 hours after the deal closes, but some deals allow for immediate redemption. When your voucher becomes available, you can print it from the “My Deals” page.
  • Repeat – Don’t miss out! Sign up to receive an email every time we post a new deal.

 Source: PRNewswire

Don Young

Don Young, Jr. is a beat writer for Daily Deal Media, the number one resource for the Daily Deal Industry. Don has spent over a decade as a stock broker / advisor focusing on fundamental and technical analysis. Prior to that he was the sole proprietor of The Tile Guy , based in Portland,Or. completing multitudes of both residential and commercial projects in the Pacific Northwest. Don enjoys researching new businesses , market forecasting, traveling, cooking, volleyball , golf and relaxing with family and friends.
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