Break out the tux and sequins
The Econsultancy Awards are focused on industry pioneers and meant to recognize the ideas and work that are changing the way digital marketing is practiced. Well, iVoucher has made the short list for ‘Innovation in B2B Marketing’. This is a new category for 2012 and the timing couldn’t be any better for iVoucher.
The reason iVoucher has been short listed is due to the company’s revolutionary self-service voucher software. iVoucher’s software gives control back to businesses using deals, both pre-paid and free, as a promotional tool. The self-service side of the equation allows restaurateurs to harness the opportunity deals and vouchers present and at the same time avoiding the common pitfalls of the well-known daily deal companies.
“We are delighted to be recognized by econsultancy for our innovative approach to daily deals, and we look forward to beating some excellent contenders to the post”, said Nicola Lathom, Marketing Manager at iVoucher.
iVoucher helping restaurants to thrive
iVoucher enables merchants to create deals and vouchers on their terms. By using iVoucher’s intuitive software, restaurant owners can import their existing customer data into the iVoucher platform and create deals; tweaking the price, discount and terms to suit their business. Once created, the deal can then be inserted into an email campaign and promoted to existing customers. There are all kinds of applications for this model, such as rewarding loyalty and giving incentives to repeat customers. Better yet, the merchants are able to integrate their deals with their web site. Throw in some social channels to help optimize customer engagement and you have created a winning formula.
For those restaurateurs seeking a broader audience, iVoucher offers that opportunity by promoting their deals via the iVoucher website, mobile app and affiliates. A major benefit for the merchant is that all customer data generated is also captured in the process. The obvious goal is to create value thru an enhanced marketing database.
“By creating an integrated software platform that merchants control to deliver voucher led retention and acquisition campaigns across multiple channels, on tier terms, iVoucher is helping to optimize the fast growing deal of the day business model in the interests of the merchant and the consumer,” said Chris Underhill, CEO at iVoucher.
“We welcome the nomination from econsultancy and regard this as a major step forward in validating both our progress at iVoucher and the market potential the deal of the day market represents as a growing element of digital commerce.” Underhill added.
Mark your calendars, the Econsultancy Innovation Awards take place on 23rd February 2012 at Hilton Park Lane, London. iVoucher is certainly hoping to bring home the prestigious award.
Congratulations to iVoucher, best of luck at the Awards.
iVoucher are the restaurant voucher people that make it easier than ever for restaurants and customers to share rewarding dining experiences on their terms.
The company was formed in late 2009, with the mission of equipping restaurants with the tools to take control of their restaurant marketing.
iVoucher enables restaurants to capture customer contact details, create deals and vouchers on their terms and control the reach of their campaigns.
With iVoucher restaurants are able to connect with customers, the smart way.