FindTheBest has raised $11 million in Series B financing led by New World Ventures, Montgomery & Co. and existing investors, Kleiner Perkins Caufield & Byers. The data-driven comparison startup received additional funding from its own founder Kevin O’Connor who also started DoubleClick. This brings the company’s total amount of funding to $17 million.
The company’s main goal is to assist people in comparing a variety of products and services so users can figure out which is the best fit for them. What sets FindTheBest apart is its data driven and personalized results. The startups in depth results search large amounts of data to provide magnified data to users.
For example, the search engine can compare multiple colleges compare them by sorting thorough acceptance rates, SAT scores, tuition, and more. According to TechCrunch, the quality of the data they’ve gathered from government and other trusted sources, the transparency into how the data is sourced, and the tools available to slice, dice and manipulate it make FindTheBest a compelling destination.
Sources within FindTheBest include public and third party databases, primary sources like manufacturer and vendor websites, and expert and user ratings. The information is then organized and shown in tables with filters and ratings. Just this past year, FindTheBest began to integrate personalization by capturing explicit data from users.
FindTheBest also runs a network of sites built on its proprietary data content platform which include:
- FindTheData: helping consumers find data within a variety of verticals
- FindTheCompany: a directory of US companies and organizations
- FindTheListing: listing home rentals, items for sale, and pets
- FindTheCoupons: helping shoppers find coupons and promotional codes
According to TechCrunch, FindTheBest plans to use the funds continue to enter new market segments, expand internationally and build out monetization of the platform.