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As seen on Groupon

as seen on tvLate December, Groupon featured one of the many TVGoods products. As many of you know, TVGoods, Incorporated is under the umbrella of As Seen on TV, Incorporated (listed on the pinksheets: ticker ASTV). The company designs, creates, and produces direct response marketing campaigns in the form of infomercial programming. ASTV also provides infomercial production services, including initial planning, script preparation, filming, and editing of infomercials. Many of which are seen after midnight by the countless of us who are insomniacs.

The infomercial spots are anywhere from 30 seconds to 5 minutes. There are the longer formats that last up to 28.5 minutes. In addition, the company identifies, develops, markets, and sells consumer products through various channels, including direct response television (infomercials), television shopping networks, and retail outlets, as well as the Internet, retail, catalog, radio, and print media

The company was founded in 2009 and had been known as H & H Imports, Incorporated. Currently headquartered in Clearwater, Florida, H & H changed its name to As Seen on TV in October 2011.

The Groupon connection

ASTV continues to expand its product offerings and distribution channels. The company has successfully expanded from television shopping channels and television infomercials to now include Internet, email distribution and retail. Groupon was selected as one of those distribution channels.

Steve Rogai, CEO of As Seen On TV, Inc., stated, “It is very exciting to be working with Groupon to try and create a relationship of this kind. They have a very unique and significant distribution strategy. I expect to sell tens of thousands of units of our hottest-selling products through our partnership with Groupon over the course of the next few months. We are looking forward to continuing our relationship and fostering this distribution channel for more of our products.”

ASTV financials

The company employs 17 full timers. Sources reveal the top two combined take in just under $500k a year (Kevin Harrington and Steve Rogai). In late October, the company underwent a reverse stock split. Under most circumstances, that is typically a kiss of death. In this case, the split was 1 for 20. Meaning for every 100 shares held on 10/26 there would be 5 shares on 10/27.

The selling phenomena held true to form. The day of the reverse split, ASTV was near the $1.50 range. On November, 18th the shares traded as low as 15 cents – ouch!! In all fairness, considering there were barely over 12,000 shares traded that day, that 15 cent trade could have been a glitch or some poor soul put a market sell order in and got taken to the cleaners by the pinksheet specialist. That would be very unfortunate as the stock did rebound back to the dollar range. ASTV shares closed today at 90 cents.

The latest data I have shows a marked improvement in total assets year over year. The other side of the equation shows a massive increase in liabilities as well. The next reporting period should be February or March. That report should give more direction to the company. I do like the fact that Mr. Rogai has been acquiring shares (133,750) at the 80 cent level. If in fact Groupon is able to help the company the way he believes it can, he should do quite well.

Stay with us at Daily Deal Media as I will be updating this company after their next earnings conference call. Should you have any questions regarding trading on the bulletin board or pinksheets, please email me.

About As Seen On TV, Inc:

As Seen On TV, Inc. is the parent company of TVGoods, Inc., a direct response marketing company. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. TVGoods was established by Kevin Harrington, a pioneer of direct response television.

Source: MarketWatch


Don Young

Don Young, Jr. is a beat writer for Daily Deal Media, the number one resource for the Daily Deal Industry. Don has spent over a decade as a stock broker / advisor focusing on fundamental and technical analysis. Prior to that he was the sole proprietor of The Tile Guy , based in Portland,Or. completing multitudes of both residential and commercial projects in the Pacific Northwest. Don enjoys researching new businesses , market forecasting, traveling, cooking, volleyball , golf and relaxing with family and friends.
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