All of the major social media networks saw major milestones in 2012 – Facebook, Twitter, LinkedIn and Pinterest – and for business to business brands, 2013 is the time to get involved with the immensely popular and swift growing networks. While most B2B companies are already on board, according to Media Bistro: 64 percent of B2B companies are currently invested in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year. Last year, most businesses allowed 40.1% of their budget to go to social media spending this year it is estimated that an in crea to 48.7% of budgets will be saved to social media marketing. Most businesses are putting for the social network effort ainly due to customer demand, brand recognition and customer retention. See the infographic below for more details on how business to business companies can leverage the potential of social media in 2013.
Source: Media Bistro