Merkle, the major customer relationship marketing firm, announced today the acquisition of Social Amp, a New York based Facebook preferred developer specializing in work for fortune 500 companies and known as the expert on Facebook Open Graph marketing and oAuthor solutions. The pruchase is intended to energize Merkle’s expansion into specialized digital marketing and CRM solutions.
“The addition of Social Amp’s site socialization solution to the Merkle family will present our clients with new insights into how social behaviors influence the consumer decision-making process on websites … It brings the power of Facebook Open Graph data into the brand site to enhance consumer experience and ecommerce. The capability is a perfect fit within Merkle, as it is rooted in information, analytics, technology and ultimately, marketing performance.”
Social Amp currently provides social conversion solutions for clients such as Forbes, 1-800-Flowers, Levi’s and Estee Lauder. Additionally, Social Amp’s personalized performance tracking metrics and powerful social convergence strategies have been featured at Direct Marketing Association Conference and Exhibition, Digital Marketing Conference and even Facebook’s f8 Developers Conference.
Social Amp will remain a Facebook proficiency solutions provider and will nicely compliment Merkle’s social CRM sector, Merkle Connect. With the addition of Social Amp, Merkle Connect will be positioned at the top of their industry with the ability to track, measure and provide value for every essential level of customer engagement currently available.
Currently, Merkle is the nation’s largest privately held customer relationship marketing agency.