Inuvo Jumps Aboard the Daily Deal Express – Wants a Piece of that eCommerce Pie

Yo bros. Inuvo just recently caught the monster daily deal wave with their recent launch of a totally rad eCommerce site Kowabunga. These dudes were already leaders in the interactive marketing solution pipeline. Now teaming up in a most bodacious way with San Diego based Analog Analytics this mondo combo plans on making quite a splash. Sounds like a most excellent entrance into the daily deal-o-rama scene.

Sorry gang, I hear kowabunga and my surfer lingo takes over. Trey Barrett, Senior Vice President at Inuvo sums up the Kowabunga launch more eloquently “We are extremely excited about entering the daily deals market combining Inuvo’s distribution expertise with Analog Analytics’ daily deal platform and portfolio of deal providers creates a site with great coverage—a value for consumers and affiliate partners as well as a great opportunity for Inuvo and our shareholders.”

And a heck of a launch it is! Many of the rookie daily dealers we write about for The Daily Deal Media only have a handful of cities and a splattering of deals. Not this group. Kowabunga is hangin ten by launching into 52 markets with an inventory of over 900 deals. Excellent bros! Let’s not forget about the Kowabunga affiliate program. They will certainly have a lot to party on about as well.

Powered by Inuvo Platform, publishers will be offered “a variety of advertising options, including text links, geo-targeted banner ads, an XML data feed and an XML-fed ad unit that will update nightly to showcase daily deals for specific markets. In addition to the ad unit options, Kowabunga will offer affiliates a compelling commission structure for each Kowabunga sale generated from affiliate traffic. Affiliates can check out the affiliate information and how to join at www.kowabunga.com.

Now some more good stuff. Inuvo, Inc. trades on the American Stock Exchange (Amex) under the ticker symbol (INUV) . The company is already public, complete with real quarterly reports that are compiled using generally accepted accounting practices (GAAP). Interestingly enough the Clearwater, Florida based company was formerly known as Kowabunga! Incorporated, changing its name in July 2009 to Inuvo, Inc. Obviously loving the Kowabunga name so much, I for one am glad they revived it.

The price of the stock over the past year has been ALL over the map with a low of 20 cents a share and a high of $6.60 . Today it closed at just under $1.48 + 16 cents or 12%. Inuvo shares have been under accumulation by insiders and Bridgehampton Capital management LLC at prices 30% higher than where INUV is currently trading. As a former broker, and current trader, that’s the kind of support I look for in a company’s stock. The company stock is classified as a micro-cap. They employ about 50 people, have approximately 8.7 million shares outstanding, giving them a market capitalization based on today’s close of just under $13 million.

This is NOT a recommendation or solicitation to purchase shares in Inuvo, just a heads up that the company may have potential going forward. Should you like what you see, DO your own due-diligence!!

The trading volume is VERY thin. Ninety day average of under 12,000 shares. Activity has picked up dramatically with the 10 day average volume over 25,000 shares. Still very low liquidity numbers. In other words the intra-day swings can (percentage wise) be quite wide.

For disclosure purposes, I may invest in Inuvo. In order to avoid front running the shares, if I do purchase shares, it will be after the article is posted and based on my own technical price and timing.

Surf’s up Inuvo – enjoy the ride.

About Kowabunga:

Kowabunga® is a daily deal site bringing you more deals from around the country. You can hop on most any deal site to find great deals in large urban areas such as Chicago or Miami, but what about deals on your own neighborhood?

Kowabunga is striving to find you more deals, in more places…literally! No matter how large or small your neighborhood, we want to provide you all of the savings possibilities right here in one place. Is your area not included yet? Chances are we are working on it, but just in case, let us know!

Kowabunga is a web property owned and operated by online marketing services company Inuvo®,Inc. (NYSE Amex:INUV) with technology powered by Analog Analytics.

Source : Business Wire, Yahoo Finance