Amazon is all set to launch its Kindle Fire HD in Europe in a bid to blaze a path for the digital distribution of TV and film content. The launch is set for October along with the US. While US consumers will get to choose between the 7-inch and 8.9-inch screens, European consumers will have to settle for the 7-inch screen.
Amazon appears to be making a big push to enter not just the European digital film and TV content market, but offer this in other regions as well. In the UK and Europe, Amazon offers subscription video-on-demand through Lovefilm to over 2 million subscribers. Its main competitors in this region are Netflix and BSkyB.
Amazon appears to be using the Kindle Fire HD to woo consumers to its digital video service as it will be offering a free trail of Lovefilm’s services to UK buyers. Amazon has already established a Digital Media Development Centre in London employing many 100s, merging Lovefilm and Pushbutton.
Moreover, Amazon is in talks with TV and film companies in Europe for access to content. All these moves are a clear indicator that Amazon wants to play a major role in Europe’s SVOD market. It is working hard to extend its Prime Instant Video Service to Europe and perhaps other regional markets as well.
Amazon’s Kindle Fire and its push into the European digital subscription market for video content will certainly pick up pace as retailers and manufacturers vie for consumer interest in the holiday season.